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Mindshare expands global social media foorprint

Has integrated Amsterdam-based SocialMedia8 into the agency and hired its founder Igor Beuker as Mindshare’s first Global Chief Social Officer. It has also hired M80’s MD Mark Evans as Mindshare North America’s social lead

BestMediaInfo Bureau | Delhi | June 18, 2012

Mindshare has expanded its social media footprint around the world, integrating Amsterdam-based SocialMedia8 into the agency and hiring its founder Igor Beuker as Mindshare’s first Global Chief Social Officer. It has simultaneously hired social agency M80’s Managing Director Mark Evans as Mindshare North America’s new social lead.

SocialMedia8, which specialises in acquiring, managing and extracting value from social fans and followers, will add social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare’s growing portfolio of social media services.

Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, Global Digital Leader at Mindshare Worldwide. Beuker was previously Chief Marketing Officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8.

Evans has been appointed as Managing Director, Social Team at Mindshare North America. He will head up social media campaigns for the agency’s North American-based clients. Evans comes to Mindshare with deep digital and social media experience, including serving as Vice-President, Digital, at Catapult Marketing, and Digital Brand Director at Euro RSCG prior to joining M80.

Nick Emery, CEO, Mindshare Worldwide, said, “There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and his team and Mark bring with them a wealth of experience in actioning both effective and creative solutions.”

Beuker said, “In this new role as c-level officer I look forward to helping drive the broad social agenda for Mindshare clients. I am very excited to oversee Mindshare’s social media marketing strategy and services at both global and local levels.”

Evans said about his new role, "Incorporating social expertise within our scope of services allows us to deliver smarter, digital communication solutions. From insights to strategies, activation and analysis, this approach will allow us to deliver greater value for our clients. And, this will lead to better user experiences for their audiences."

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