Luxor signs up Amitabh Bachchan as Brand Ambassador

Bachchan will be the face of an extensive multimedia campaign estimated at a marketing budget of Rs. 15 crores

BestMediaInfo Bureau | Delhi | June 19, 2012

Luxor Nano Technology Pvt. Limited, a part of Luxor Group, World leader in writing instruments, has signed the legendary actor Padma Shri Amitabh Bachchan as the brand ambassador to endorse their newly launched product Luxor Nano Clean. Luxor Nano Clean(Cleaners & Protectors)are based on the revolutionary Nanotechnology, a 2 in 1 technology which not only cleans but also protects the object, andis being introduced in the world for the first time by Luxor Group.

Speaking on the association, Chairman and President of the Luxor Group, D.K. Jain said, “I am very pleased to announce our association with Bachchan to endorse our newly launched product in the market called Luxor Nano Clean by Luxor. We could not have found a better choice since his acting and skills was a start of a new era in the bollywood industry and with our product we tend to repeat the same- a 2 in 1 revolutionary technology which will definitely surprise the Indian cleaning products industry. Bachchan's association with our brand has done wonders to us and we hope to continue the same way.”

Commenting on his association with Luxor Nano Clean, the veteran actor Amitabh Bachchan quoted, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”

Bachchan will soon be seen endorsing Luxor Nano Clean products in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 15 crores. A soon to be showcased TVC is created by Lowe Lintas and directed by the renowned director R Balki. The TVC will showcase 2-in-1 products, Mobile/Gadget Cleaner & also Protector and Luxor Nano Clean (Complete Car Care Kit).

Speaking on the launch of the new campaign, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas, said, “Just like Bachchan, Luxor Group has been evolving over the years and have tried to remain pioneers in terms of technology, with varied product offerings. In order to capture the target audience for Luxor Nano Clean, we wanted to take help from someone who has a spotless personality and who better than Bachchan”.

Luxor Nano Clean products) are solutions without detergents, and with a property of impregnation (protector) element attached to them. The environment friendly products provide protection to various surfaces as per their applications, against dirt/ dust and stains for a longer period. The product is now available in 15000 outlets in 27 cities across India.

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