Happy launches Design Cell

It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai

BestMediaInfo Bureau
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Happy launches Design Cell

Happy launches Design Cell

It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai

BestMediaInfo Bureau | Delhi | June 13, 2012


Bangalore-based boutique agency Happy has announced the launch of its Design Cell. This comes post the announcement of their Mumbai operations in January this year.

It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out of Bangalore.

Happy's Design Cell will focus on offering services in the space of identity creation/branding/packaging and some amount of retail/environment design.

Said Kartik Iyer, CEO, Happy, "We have been offering design services to many from the day we started. We've also been fortunate to win a few awards for our work in design. We took our time to build a body of work and crystallise on a strategic design process that is our own. The design cell will work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space."

"Having a specialised design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch," added Praveen Das, Chief Creative Officer, Happy.

Happy's work in design has been well noticed and appreciated in the past. The 'Lee Never Wasted Bag' went on to win many awards including a Cannes nomination. The Skinny jeans packaging it created for Lee also won a D&Ad nomination. Happy was also behind the new logo of online fashion retailer The agency also created the logo and worked on the store experience of fashion retailer, Basics Life. Happy's innerwear packaging design for fashion brand Basics 029 has also been appreciated and featured at most leading design websites in the world. The agency recently won two bronzes in design at Goafest 2012, one for direct mail and the other for environmental graphics.