Both accounts will be serviced by Happy's Mumbai branch which opened recently
BestMediaInfo Bureau | Delhi | June 29, 2012
Happy Creative Services, which recently launched its Mumbai operations, has won the creative mandate of two new Mumbai-based accounts – Ola Cabs and Erosnow.com, the digital arm of Eros International.
Ola Cabs is a technology-based cab service that allows people to book a cab directly through an app on the smartphone along with the option to book via telephone and the web. The service is currently available in Mumbai, Delhi and Bangalore and will soon roll out in eight more cities within the year.
"It’s about time we had a proper organised cab service in our country. I am sure everyone is sick and tired of being put to the mercy of unorganised cab services and unprofessional cab drivers. We're really excited to be working with Ola Cabs to launch their brand. The fact that it is a technology-based service makes it all the more exciting. It’s a new-age business which makes it awesome. We are grateful to Ola for placing their faith in us," said Kartik Iyer, CEO, Happy Creative Services.
On appointing Happy as the creative agency, Bhavish Aggarwal, CEO, Ola Cabs, said, "I was impressed with the simplicity and broad appeal of Happy's past work and that's exactly what we wanted at Ola. The team at Happy has put in a lot of time with us to understand what our product and brand is and how to communicate with our consumers. I'm really excited about bringing them on board."
Happy also bagged the Erosnow.com account, the digital arm of Eros International, which is behind many of India's most famous Bollywood movies. Erosnow.com is a subscription-based website where people can watch their favourite Bollywood movies on demand, from anywhere in the world. The site will also feature Tamil and Telugu movies and proceed to offer more languages in the future. Erosnow.com will also offer music and humour content alongside the movie offering.
"It’s an opportunity to take Bollywood to the world. And we can't think Eros enough for choosing us to do the job. We have a lot of exciting things planned for the global audience. It’s all about movies, and that can only be fun and entertaining,” said Pallavi Nayak, GM - Mumbai, Happy Creative Services.
"Getting Ola Cabs & Erosnow.com on board is very much in sync with our overall growth strategy," said Siddhartha Roy, COO, Happy Creative Services. "We are very confident that our work on these businesses will certainly help increase our penetration in Mumbai."
Both accounts will be serviced by Happy's Mumbai branch. Since its inception, the Mumbai branch has also been working with MTV on certain special projects surrounding their ACT initiative.