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Hanmer MSL & MSLGroup Creative+ win 5 businesses

Secure integrated communications assignments for ABB, J & K Bank, Gujarat Gas Company Limited (GCCL), FINO and Courtyard by Marriott, Mumbai

BestMediaInfo Bureau | Delhi | June 7, 2012

Hanmer MSL and MSLGROUP CREATIVE+, part of MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company and the largest PR and social media network in India, have announced five new clients including ABB, J & K Bank, Gujarat Gas Company Limited (GCCL), FINO and Courtyard by Marriott, Mumbai for integrated communications assignments, reinforcing the agency’s reputation as one of India’s leading speciality communications brands.

Hanmer MSL will provide strategic communications relating to brand building, corporate reputation management, corporate responsibility and crisis and issues management. MSLGROUP CREATIVE+, a 24/7 global design and creative services unit based in India, will also work in tandem with the Hanmer MSL team to provide clients with a suite of design solutions.

Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL, and member MSLGROUP India Management Board said, “Our recent winning spree is testament to the value we present our clients through holistic and insights driven communications. Our entrenched integrated communications offering illustrates our boundless, channel-neutral approach, spanning traditional PR, social media and marketing. We are delighted to be partnering leading Indian and global brands, and look forward to working together to help them grow their business.”

Hanmer MSL will provide strategic communications for ABB, a leader in power and automation technologies, in addition to social media engagement with multi-stakeholders and audiences. Hanmer MSL’s leading financial communications practice has been appointed the communications partner of The Jammu & Kashmir Bank Limited, one of the fastest growing banks in India. Hanmer MSL will manage thank bank’s corporate reputation outside the state of Jammu & Kashmir. FINO, a business and banking technology platform has tasked Hanmer MSL with a holistic communications brief to creatively engage its customers on upcoming innovative concepts. MSLGROUP CREATIVE+ will provide creative solutions for FINO to attract its B2B target audience.

Hanmer MSL and MSLGROUP CREATIVE+ will also partner to support Courtyard Marriott Mumbai, one of the newest airport hotels in Mumbai. Hanmer MSL, communications partner to the brand since 2010, will now work alongside MSLGROUP CREATIVE+ which will look to elevate Courtyard Marriott Mumbai’s brand positioning and marketing communications.   MSLGROUP CREATIVE+ will devise a strategy to promote the airport hotel as the most preferred destination for business travellers, and leverage its specialty restaurants.

Gujarat Gas Company Ltd has tasked MSLGROUP CREATIVE+ with a design and creative services brief that encompasses both above the line (ATL) & below the line (BTL) communications. MSLGROUP CREATIVE+ will provide creative solutions for internal engagement and provide creative supervision for digital media.

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