BuzzInContent Awards 2021 Winners Announced

Best Media Info

Editor’s Picks

ESPN Star Sports renews multi-year broadcast partnership with ECB

The deal, which runs from 2013 to 2019, incorporates exclusive rights for television, online, mobile and radio covering major cricket markets of India, Pakistan, Sri Lanka and Bangladesh

BestMediaInfo Bureau | Delhi | June 4, 2012

ESPN STAR Sports (ESS), Asia’s No. 1 sports content provider, and The England and Wales Cricket Board (ECB) announced today a new seven-year contract for the exclusive multi-platform rights to broadcast its domestic and home international matches.

The deal, which runs from 2013 to 2019, incorporates exclusive rights for television, online, mobile and radio covering major cricket markets of India, Pakistan, Sri Lanka and Bangladesh among others across Asia. The broadcast arrangement also includes territories in North Africa.

As part of this agreement, ESPN Star Sports will broadcast more than 300 days of live International cricket action, including 47 Test matches, 63 One-Day Internationals and 15 Twenty20 games. Major Test playing nations will be competing in England, including New Zealand, Australia, Sri Lanka, Pakistan, West Indies and South Africa. Key highlights of this new agreement include India’s next two tours to England in 2014 and 2018 as well as three Ashes series in 2013, 2015 and 2019.

In addition, ESS will broadcast 60 days of ECB’s top class domestic cricket every year, including the popular Friends Life T20 competition, the CB40 tournament, the LV County Championship, as well as England Lions, England Under-19s and England Women’s cricket. Specifically for the Indian subcontinent, the exciting cricket action will be available during primetime making it a very interesting proposition for fans and advertisers alike.

Said Manu Sawhney, Managing Director, ESPN Star Sports, “We are delighted to further extend our partnership with ECB with whom we have shared a very strong relationship over the past two decades. Over the years, we have continued to showcase the best cricket action from around the world to fans from the India subcontinent, and this acquisition further reaffirms our position as the leader in cricket broadcasting.”

ECB Chief Executive David Collier said, “This new agreement demonstrates the enormous appetite for cricket worldwide and the global pulling power of a successful England team and a vibrant County game. In a challenging economic climate with all sports facing tough competition for funding streams, it will also provide an important source of additional revenue for funding the development of our game at all levels.”

Collier added, “TV audiences for cricket are expanding rapidly in Asia and the Middle East and we look forward to working closely with ESS to give both our international and county teams the widest possible TV exposure over the next seven years.”

With this partnership, ESPN STAR Sports continues to be the leading cricket broadcaster with the most comprehensive calendar of premier cricket events covering all formats of the game, including exclusive global telecast rights from the International Cricket Council events, the Champions League Twenty20, as well as major international and domestic events from the Cricket Australia. Adding to this stellar line-up of cricket content is BCCI cricket, which will be showcased in partnership with ESS.

ESS will feature a packed cricket calendar over the next 13 months, showcasing a wide and varied mix of cricket action of over 400 match days starting with the ongoing West Indies tour of England  to all the way to ICC Champions Trophy in England in June 2013. In addition to the exciting line-up of international cricket, cricket broadcast will cover over 200 days of vibrant domestic cricket action from India, Australia and England featuring some of the top domestic leagues.

Post a Comment