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Cannes Lions 2012: Nine Indian shortlists in Media Lions
Cheil Worldwide, Leo Burnett and BBDO India secure 2 shortlists each; DDB Mudra Group, OMD and Mindshare have one nomination each
BestMediaInfo Bureau | Delhi | June 18, 2012
/ "Media-Lions-Jury")
The shortlists for Media Lions have been announced for Cannes Lions 59th International Festival of Creativity where Indian agencies have secured 9 shortlists. This year 130 entries were submitted from India for Media category.
Among the Indian shortlists, Cheil Worldwide, Leo Burnett and BBDO India have secured 2 nominations each while DDB Mudra Group, OMD and Mindshare have got one nomination each.
Cheil Worldwide's 'Minus One Project' for Samsung has been nominated in 2 sub-categories of Media Lions - Best Use of Integrated Media and Charities, Public Health & Safety, Public Awareness Messages.
Mindshare and OMD are two media agencies who have secured a shortlist each. The winner of Media Lions will be announced tomorrow.
Mainardo de Nardis, Chief Executive Officer, OMD Worldwide, Global is the Jury President for Media Lions while Premjeet Sodhi, COO, BPN (Brand Programming Network) is the jury member from India this year.
The list of shortlisted entries in Media category:
| Title | Advertiser | Product | Agency | Sub-category |
| SMOKERS BALLOON | CANCER PATIENTS AID ASSOCIATION | CANCER PATIENTS AID ASSOCIATION | DDB MUDRA GROUP Mumbai | Best Use of Ambient Media: Small Scale |
| HONEYMOON DOWN UNDER WORKS WONDERS | TOURISM AUSTRALIA | TOURISM AUSTRALIA | OMD INDIA Mumbai | Best Use of Branded Content & Sponsorship |
| INK PAD | DOOR STEP SCHOOL | DOOR STEP SCHOOL | LEO BURNETT INDIA Mumbai | Best Localised Campaign |
| WORLD'S YOUNGEST JOB APPLICANT | PLAN INDIA | CHILD WELFARE FUND | BBDO INDIA Gurgaon | Best Consumer Engagement |
| HAPPY SPARROWS | McDONALD'S | HAPPY MEAL | LEO BURNETT INDIA Mumbai | Best Consumer Engagement |
| MINUS ONE PROJECT | SAMSUNG | PRINTERS | CHEIL WORLDWIDE Gurgaon | Best Use of Integrated Media |
| YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | Fast Moving Consumer Goods |
| DOMEX CLEANS UP | HINDUSTAN UNILEVER | DOMEX | MINDSHARE Mumbai | Fast Moving Consumer Goods |
| MINUS ONE PROJECT | SAMSUNG | PRINTERS | CHEIL WORLDWIDE Gurgaon | Charities, Public Health & Safety, Public Awareness Messages |