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Cannes Lions 2012: India secures 8 nominations in Direct shortlist
BBDO leads with two shortlists; McCann Worldgroup, Leo Burnett, Ogilvy, DDB Mudra Group, Cheil and M&C Saatchi secure one nomination each
BestMediaInfo Bureau | Delhi | June 18, 2012
/ "Direct-Lions-Jury")
Eight Indian entries were shortlisted for the Direct Lions category on the first day of the 59th Cannes Lions International Festival of Creativity. There were 108 entries submitted from India in this category.
BBDO India leads with two shortlists, one each by its Mumbai and Gurgaon offices. McCann Worldgroup, Leo Burnett, Ogilvy, DDB Mudra Group, Cheil Worldwide Gurgaon and M&C Saatchi have secured one nomination each.
Along with the nominations in Direct, Leo Burnett Mumbai's 'Ink Pad' campaign for Door Step School has been nominated for Promo & Activation Lions too.
Gideon Amichay, former Chief Creative Officer and Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel is the Jury President for Direct Lions and Manish Bhatt, Founding Director, Scarecrow Communications, India is the jury member representing India.
The winners for Direct Lions will be announced today.
The list of shortlisted entries in Direct:
| Title | Advertiser | Product | Agency | Sub-category |
| KEEPING THE LEGEND ALIVE | SAREGAMA INDIA | SAREGAMA MUSIC | McCANN WORLDGROUP INDIA Mumbai | Dimensional Mailing |
| INDIA'S FIRST D.I.Y. CALENDAR FOR BABIES | JOHNSON & JOHNSON | JOHNSON'S BABY | BBDO INDIA Mumbai | Dimensional Mailing |
| WORLD'S YOUNGEST JOB APPLICANT | PLAN INDIA | CHILD WELFARE FUND | BBDO INDIA Gurgaon | Direct Response Digital: Email Marketing |
| INK PAD | DOOR STEP SCHOOL | DOOR STEP SCHOOL | LEO BURNETT INDIA Mumbai | Ambient Media & Print Collateral, Non-Mail (Small Scale) |
| IFOLD | VODAFONE INDIA | SAVING PAPER | OGILVY & MATHER Mumbai | Best Low Budget Campaign |
| GROWING TREES | PRISM PAPYRUS PRIVATE | FEDRIGONI | DDB MUDRA GROUP Mumbai | Business Products & Services |
| MINUS ONE PROJECT | SAMSUNG | PRINTERS | CHEIL WORLDWIDE Gurgaon | Corporate Image & Information |
| LIMITED EDITION | SYDNEY DOG'S AND CAT'S HOME | ANIMAL SHELTER | M&C SAATCHI DIRECT AND DIGITAL Mumbai | Charities |