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Bang in the Middle bags Finland’s Veen Waters

The agency will manage the brand’s health globally and help it enter newer luxury markets in Asia including India

BestMediaInfo Bureau | Delhi | June 26, 2012

Veen Waters Finland Oy has appointed Bang in the Middle as their communication partner for global markets. Water connoisseurs claim that the best tasting waters come from protected free flowing springs, and Veen is unusually smooth, a characteristic that keeps surprising with every mouthful.

Veen Water is sold in luxury hotels, gourmet restaurants, bars and nightclubs including various Michelin star restaurants.

Bang in the Middle will help Veen enter newer luxury markets of Asia and also consolidate its already strong presence in European, Middle Eastern and Chinese markets. Bang in the Middle will henceforth be responsible for managing the brand’s health globally.

Veen Spring Waters' virginality has been rated nothing less than superior. This means that the water is unspoiled by nitrate with only 0.15 mg per litre. Veen spring water gets its unique osculatory feel, smoothness and taste from the purest environment on the planet. The water originates from the Konisaajo natural spring area in the Arctic wilderness of Finnish Lapland.

“I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with their expertise we would be looking at entering various new markets including India,” said Aman Gupta, Director, Veen Waters.

“For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to a brilliance,” said Prathap Suthan, Managing Partner, Bang in the Middle.

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