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Axis Bank shifts media duties to Mediavest Worldwide

The account was earlier with Madison Media. The account size is estimated at Rs 70 crore

BestMediaInfo Bureau | Delhi | June 26, 2012

Axis Bank, one of India’s most respected private sector banks, has shifted its media business to MediaVest Worldwide, an agency belonging to the Starcom MediaVest Group (SMG). MediaVest would handle the business from its Mumbai office. The account was earlier with Madison Media. The mandate covers media planning and buying for all Axis Bank campaigns and is effective August 1, 2012.

According to the industry sources, the size of the business is estimated at around Rs 70 crore.

This prestigious win adds to the long list of new business wins for Starcom MediaVest Group since last year that include like Aircel, Dabur, Novartis, Supermax, Zee Learn, Sterling Holidays etc. SMG has been strengthening the MediaVest brand across Mumbai, Delhi and Bangalore and will soon announce a few senior management hires.

Confirming this development, Manisha Lath Gupta, CMO, Axis Bank, said, “While evaluating, we realised SMG has robust planning tools which will help us integrate across different mediums. With their Human Experience Strategy and approach, we believe, they are well poised to handle the media challenges lying in front of Axis Bank for the future.”

Malli CR, CEO SMG India, said, “Axis Bank is a blue-chip client and we are honored and delighted to have them on board. They have an exciting brand vision and we look forward to delivering their goals with SMG’s future focused media product that is predicated on Insights & Analytics, Digital and Content.”


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