Yepme awards media duties to Lintas Media Group

The agency will handle both media buying and planning of the online fashion brand and the business is worth Rs 30 crore annually

BestMediaInfo Bureau | Delhi | May 31, 2012

Yepme, India's first online fashion brand, has awarded its media planning and buying duties to Lintas Media Group. www.yepme.com has a very impressive array of men's fashion wear and accessories and has just launched women's wear. The account size is estimated at Rs 30 crore annually.

The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories. The brand has signed Bollywood actress Kangana Ranaut as style ambassador. The brand has over 1.1 million fans on Facebook, making it the largest fan base amongst Indian e-commerce sites.

Vivek Gaur, CEO at Yepme, said, “Yepme is creating a category for itself. Unlike most other brands that are using the online route, Yepme has a non-metro focus and is creating a network of clients across the country. The role of media for such a challenge is extremely critical and requires a fine balance between mass reach and narrow targeting. We are glad to have Lintas Media Group partner us and give us very strong support in media as we nurture the brand further.”

Suresh Balakrishna of Lintas Media Group is very enthusiastic about the addition of this new age business. He said, “Yepme will go a long way in adding a young and futuristic character to the portfolio of brands that we work with. Fashion and e-tailing are both growth areas of the future and their media needs are extremely dynamic. We are very glad that the management of Yepme recognised our strengths and decided to partner with us for their future growth.”

This win comes soon after the recent wins at Lintas Media Group of Henkel, Eden City and OCL. LMG has an impressive portfolio of clients including Jyothy Laboratories, Union Bank of India, Bajaj Auto, JG Hosiery, Bajaj Electricals, Samsonite, UTI AMC, among others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com