Claims to be the largest digital media company in India post acquisition that adds 37 million registered profiled internet users
BestMediaInfo Bureau | Delhi | May 25, 2012
ValueFirst, India’s leading Digital Media Company, has recently acquired Way2online - a Hyderabad based Consumer Focused Internet Technology Company, which owns and operates Way2sms.com and 160by2.com - in an all cash deal.
The transaction is one of the largest acquisitions in the Internet industry in India that makes ValueFirst the largest digital media company in India in terms of revenue as well as the number of users. With this acquisition, ValueFirst will cross 50 million profiled registered users, add 40,000 fresh registrations daily and get to 250 crores of revenue this financial year.
Post-acquisition, ValueFirst claims to be the only digital media company that can operate across multiple platforms – Internet, voice, sms and Email.
Commenting on the acquisition, Vishwadeep Bajaj, MD and group chairman, ValueFirst Group said, “In the context of explosive growth in the digital advertising in the country which embraces both mobile & internet channels, the acquisition of Way2Sms is our inorganic route to grow the internet inventory. We have been traditionally very strong on the mobile media and this acquisition now leapfrogs ValueFirst as a lone provider of multi-modal digital interaction capability across mobile & Internet on a scale, which no other digital media company enjoys in the country. I really admire Raju, the founder of Way2SMS who has done a phenomenal job of building the largest personal messaging platform in the world. This asset and brand can leverage not only the technical capabilities of ValueFirst but also benefit from its large sales infrastructure. In my opinion the true synergy of the two organizations is the aggregated subscriber base which now becomes available to the leading brands and agencies of India for running digital campaigns with true reach.”
Raju Vanapala, CEO, Way2Sms Group said, “Over the last year we partnered with ValueFirst on a range of initiatives. Our relationship over a period of time has grown and I am very happy to know that way2sms.com will continue to grow under ValueFirst. The team at ValueFirst has a deep understanding of both the Internet and mobile mediums and I am personally proud that with this strategic sale I have been instrumental in creating the largest digital media company in the country.”