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Times Internet partners with AIR for live IPL commentary

The running commentary of the final matches of IPL 2012 will be broadcast over AIR’s National Channel and FM Gold Network

BestMediaInfio Bureau | Delhi | May 24, 2012

Times Internet and AIR have joined hands to broadcast live commentary of IPL 2012 on AIR’s National Channel and FM Gold Network. The running commentary of the final matches, including the eliminator match at Bangalore on May 23, 2012, the second qualifier match and final match at Chennai on May 25 and 27, respectively, will be broadcast alternately in Hindi and English.

The coverage area of National Channel includes Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Goa, Haryana, Jharkhand, Karnataka, Madhya Pradesh, Manipur, Meghalaya, Orissa, Pondicherry, Tripura, Uttar Pradesh, Uttaranchal and parts of Assam, Maharashtra, Rajasthan and Tamil Nadu.

Speaking on the deal, Rishi Khiani, CEO, Times Internet, said ,“By partnering with All India Radio, IPL 2012 will be able to reach out to a much larger base of cricket fans, who are spread all over the country, especially beyond the metros.”

“AIR has had a very long innings in promoting sports including cricket in the country. We are still going strong in that direction. We are now about to carry live commentary of the last three important and crucial matches including the final match of IPL 2012. We hope that this would provide a new experience to our listeners," said LD Mandloi, Director General, All India Radio.

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