Tata's Nelco reincarnates with new brand identity

The new Nelcovisual identity, 'OpenCIRCLE', represents the company's new brand positioning of helping its clients 'unlock potential'

BestMediaInfo Bureau | Delhi | May 8, 2012

Nelco Limited, a Tata Group company, has gone in for a major transformation with a new brand identity. With its resurgence, Nelco, a BSE listed company, is metamorphosing into a dynamic and versatile enterprise with redefined business goals aiming to widen its customers net.

The new Nelcovisual identity, 'OpenCIRCLE', represents the company's new brand positioning of helping its clients 'unlock potential'. Reinvigorated and rebranded, the new look of Nelco symbolises the company's new corporate identity and the refurbishment of its brand, with an aim to stir up its market presence.

Speaking on the new brand identity, PJ Nath, CEO, Nelco, said, “The redefinition of Nelco's brand identity is not just an external logo change; it is a transformation in the attitude of the organisation itself. Nelco now consolidates its presence with an objective to give its customers a clear understanding of its offerings in various business areas, all under one roof.”

Nelco specialises in VSAT connectivity (Tatanet VSAT), integrated security & surveillance, managed services, satcom projects and meteorological solutions, catering to enterprises and core industries such as manufacturing, banking, railways, steel, cement, automobile, oil & gas, and defence. Nelco is also positioning many innovative security & surveillance solutions as well as managed data centre services including cloud services for corporate customers.

Info@BestMediaInfo.com

Info@BestMediaInfo.com