New outreach programme aims to improve teacher quality and enhance classroom experience in anganwadis in Gujarat
BestMediaInfo Bureau | Delhi | May 16, 2012
Sesame Workshop India, the NGO behindÂ âGalli Galli Sim Simâ,Â the childrenâs television programme on Cartoon Network and Pogo,Â and MetLife Foundation, have teamed up to expand the nutrition and healthy habits outreach program via mobile phones to anganwadis (government run pre-school centres) in Gujarat. This is part of the âHealthy Habits for Lifeâ campaign supported by MetLife Foundation.
"MetLife Foundation is pleased to continue its partnership with Sesame Workshop in India to empower families to develop important health habits at an early age,âÂ said Dennis White, President and CEO, MetLife Foundation. âOur programme this year will make use of innovative new technologies in classrooms while continuing its on-air presence to promote good health, particularly in underserved communities.â
The outreach programme will enable 150 government-run anganwadis inÂ Dhrangadra and Halvad blocks in Surendranagar, Gujarat, to improve teacher quality, enhance the classroom experience and ensure positive outcomes on childrenâs leanings. Supervisors at these anganwadis will be trained by Sesame Workshop to use mobile phones both for self-training and to integrate multimedia content in the classroom.
Rajesh Relan, MD & Country Manager, MetLife India Insurance, said,Â âI am particularly proud to announce the continuation of MetLife Foundationâs partnership with Sesame Workshop to promote health education among children and parents. MetLife has a longstanding commitment to empowering individuals and building healthy communities.Â The need for health information and promoting healthy habits among children in India is tremendous. Nurturing good nutrition and healthy habits among IndianÂ children is essential in the early years to help ensure they grow up healthy.â
Now in its third year, theÂ Healthy Habits for LifeÂ campaign also includes a TV sponsorship. As part of the MetLife Foundation grant, Sesame Workshop India, in 2010, made available special broadcast airings ofÂ Healthy Habits for LifeÂ episodes covering topics such as hygiene, disease prevention, and nutrition; the development of one public service announcement; dedicated healthy habits content (including activities for children and tips for adults) on theÂ âGalli Galli Sim SimâÂ website; and a mobile community viewing pilot, accompanied by educational materials, in Jaipur, reaching 100,000 children and 33,000 caregivers.
In 2011, theÂ âGalli Galli Sim SimâÂ radio programme was launched to reach out to children across 11 cities in India. The show integrates a 360-degree strategy to reach children between the ages of 0-8 years, especially those who are disenfranchised and under-resourced. Broadcast on two of Indiaâs leading channels, Pogo and Cartoon Network,Â âGalli Galli Sim Simâ is further supplemented by a radio programme aired on All India Radio and community radio stations, extensive community outreach, and new and emerging media such as cell phones and internet.
The âGalli Galli Sim SimâÂ initiative is supported by Turner Broadcasting, the Michael and Susan Dell Foundation, the MetLife Foundation, Qualcomm, HSBC, and the Schwab Charitable Trust.