Also the Global Capability Lead of SapientNitro, Guha replaces Ramswaroop Gopalan who recently moved on from the company
BestMediaInfo Bureau | Delhi | May 14, 2012
SapientNitro, part of Sapient (NASDAQ:SAPE), today announced that Shubhradeep Guha has taken over as Country Manager of SapientNitro India, effective May 2012.Â Shubhradeep will lead SapientNitroâs Marketing Services business in India and will report toÂ Bob Van Beber,Â Global Marketing Services Lead, SapientNitro.
Shubhradeep, also the Global Capability Lead of SapientNitro, replaces Ramswaroop Gopalan, who moves on from Sapient to pursue personal endeavors. InÂ his new role,Â Shubhradeep will focus on building capabilities across the marketing and digital space as well as engage with key global and Indian brands to produce work that is both breakthrough and award winning.Â Alongside his duties as Country Manager, Shubhradeep will retain his current responsibilities and continue to be a part of SapientNitroâs European and Asian leadership teams. Shubhradeep was part of the team that shaped and built SapientNitroâs London studio and some of Sapientâs acclaimed work there was done under his leadership.
SapientNitro, recently named the #1 digital agency by revenue in the US and the #3 digital agency worldwideÂ by Advertising Age, the most respected US industry trade for marketing buyers, has seen great recognition and growth in India. Most recently, it won Gold and BronzeÂ Creative Abby awardsÂ at the GoaFest 2012 for its work forÂ ABSOLUT.Â As the worlds of marketing and technology increasingly converge, SapientNitro provides a differentiated value proposition for clients and a workplace culture unlike any other in the Indian marketplace.
On the occasionÂ Rajdeep Endow, Managing Director, Sapient India said,Â âClients in IndiaÂ are increasingly looking atÂ business partners to provide best-fit solutions to create outstanding customer experiences. Shubhra with his deep capabilities and experience in communications and commerce across multiple channels is best positioned to help them with this.â
Shubhradeep said âI firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realize the model for a new breed of agency at SapientNitroâ.