PepsiCo ropes in Vidya Balan as brand ambassador for Aliva

Along with Balan, Aliva continues its association with actress Chitrangada Singh who has been the face of the brand since 2009

BestMediaInfo Bureau | Delhi | May 22, 2012

With the launch of six new baked variants under its popular snack brand 'Aliva', PepsiCo India has appointed celebrated actress, Vidya Balan as its brand ambassador. The launch will be supported by a 360-degree campaign featuring Vidya that will be unveiled shortly. Apart from her, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.

The three new products, Multigrain Waves, Milk Minis and Crispy Thinz are available in two variants each - providing more variety, flavours and ingredient choices. The new Aliva range, now endorsed by Lay's, follows the successful introduction of parent brand Lay's baked range of potato chips earlier this year. It further strengthens PepsiCo India's snack portfolio in line with the emerging consumer health needs.

Vidur Vyas, Marketing Director - Foods, PepsiCo India, said, "At PepsiCo, it is our constant endeavor to innovate and diversify our portfolio to offer both enjoyable and healthier offerings to our consumers. Endorsed by Lay's, the new Aliva range is baked and brings forth a unique combination of grains with great taste.”

“An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand's positioning of a snack jo tasty hai, accha hai. We look forward to the partnership and are confident that it will be mutually rewarding”, he added.

Vidya Balan, actress and brand ambassador, Aliva said, “I have always enjoyed eating Aliva and am thrilled about the whole new range along with my association with the brand. The range is tasty and offers great variety of flavours and ingredient options; I am sure consumers will enjoy it as much as I do”.

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