OAP 'unveils' new CCD menu in Mumbai

The mandate was to create high impact exposure to ensure top-of-mind recall with formats that would stand out from the clutter

BestMediaInfo Bureau | Delhi | May 31, 2012

Outdoor Advertising Professionals (OAP) has executed a campaign to bring to light the new yummy menu from Cafe Coffee Day through innovative outdoor ideas strategically placed across Mumbai.

Targeted at customers in the 16-35-year age group, the campaign was unveiled at locations that would draw maximum eyeballs from the target group who are willing to experiment and yet want value for money. The campaign will be on for the next 25 days.

The idea was to create a corridor displaying the delicious creatives of the brand with focus on dominating presence near the retail outlets every 2 to 3 km. The mandate to OAP was to create high impact and high quality exposure thereby ensuring top-of-mind recall with formats that would stand out from the clutter. The OAP team identified relevant locations and formats across the city to meet the brand's objectives. These locations included a healthy mix of bus shelters, cantilevers and kiosks. Western suburbs were the main focus as most of the CCDs are based in that area of the city.

Vishal Jaiswal, Manager-Account Managment, OAP, said, “The OAP team has once again worked out a relevant plan that meets the client's objectives and also has been successfully and seamlessly executed across the desired locations. We endeavor to repeat the success again and again ensuring that the client objectives are met.”

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