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No show by India at One Show awards

There were nine shortlists from India including four nominations for DDB Mudra Group, two for Leo Burnett and one each for BBH India, W+K and Ogilvy

BestMediaInfo Bureau | Delhi | May 11, 2012

Just after winning five Pencils including two Gold, one Silver and two Bronze at One Show Design, Indian agencies failed to bring home any award at the One Show Awards. Indian agencies had secured nine nominations this year for One Show – DDB Mudra Group had got four shortlists followed by Leo Burnett India with two nominations and BBH India, Wieden + Kennedy Delhi and Ogilvy & Mather Delhi with one nomination each.

A total of 115 Gold, Silver and Bronze Pencils were awarded, representing 26 countries, when the world’s top agencies, creative minds, brands and VIPs joined ‘The One Club’ on Thursday evening to honour this year’s best in creative advertising at the prestigious One Show Awards, considered the ultimate achievement in the industry, hosted by Fabio Lanzoni, celebrity model, actor and spokesperson.

The ‘Best of Show’ honour went to Mother New York for its innovative ‘Little Marina’ campaign created for Target.

“Not only did fashionista and blogger ‘Little Marina’ play a key role in the conversation during New York Fashion Week, she became the talk of the town,” said Kevin Swanepoel, President, The One Club.  “It’s no surprise that Mother New York’s Target campaign remains the talk of our creative industry with its ‘Best in Show’ honours.”

K-Swiss was named ‘Client of the Year’ for its work featuring the character Kenny Powers from the HBO series, ‘Eastbound and Down’. The integrated campaign, created by 72andSunny in Los Angeles, centres around a short film titled ‘MFCEO’ depicting Powers as the new CEO of K-Swiss with appearances by Dallas Maverick’s owner Mark Cuban and director Michael Bay.

Other Gold Pencil winners include David and Goliath’s ‘Drive the Dream’ for Kia Motors, Old Spice ‘Smell is Power’ by Wieden + Kennedy in Portland, Canal+ ‘The Bear’ by BETC Euro RSCG in Paris and ‘Dips Desperado’ for Doritos by AMV BBDO in London.

Top Pencil winners in this year’s One Show country-wise are:

43 – United States (14 Gold, 11 Silver, 18 Bronze)

10 – Germany (6 Gold, 2 Silver, 2 Bronze)

9 – United Kingdom (2 Gold, 4 Silver, 3 Bronze)

8 – Malaysia (2 Gold, 4 Silver, 2 Bronze)

5 – Canada (2 Silver, 3 Bronze)

5 – Argentina (1 Silver, 4 Bronze)

4 – China (3 Gold, 1 Bronze)

Top Pencil winners in this year’s One Show by agency are as follows:

6 – Wieden + Kennedy/Portland (3 Gold, 2 Silver, 1 Bronze)

5 – 72and Sunny/Los Angeles (4 Gold, 1 Bronze)

5 – Ogilvy Malaysia/Kuala Lumpur (2 Gold, 3 Silver)

3 – AMV BBDO/London (2 Gold, 1 Silver)

3 – BBDO/New York (2 Gold, 1 Bronze)

3 – JWT/Shanghai (2 Gold, 1 Bronze)

In addition, the Green Pencil, which is awarded to the most environmentally conscious work of the year, went to Droga5 for its ‘Windmade’ logo for Vestas. The icon is the world’s first highlighting products manufactured using wind energy

Produced annually by The One Club, the world’s foremost non-profit organisation whose mission is to champion excellence in advertising, the 2012 One Show awards competition received nearly 20,000 entry pieces from 64 countries.

Complete list of winners:

CATEGORY AWARD CLIENT AGENCY CITY
1A: Newspaper - Full Page or Spread - Single Silver Land Rover RKCR Y&R London
1A: Newspaper - Full Page or Spread - Single Bronze Hasbro DDB, Paris Paris
1A: Newspaper - Full Page or Spread - Single Bronze Kimberly-Clark GmbH JWT / FABRIKANT Zurich
1B: Newspaper - Full Page or Spread - Campaign Gold DIAGEO Abbott Mead Vickers BBDO London
1B: Newspaper - Full Page or Spread - Campaign Silver 3M Singapore Pte Ltd DDB Singapore Singapore
1B: Newspaper - Full Page or Spread - Campaign Bronze Bayer Young & Rubicam Argentina Buenos Aires
2A: Magazine - Full Page or Spread - Single Gold Samsonite JWT Shanghai Shanghai
2A: Magazine - Full Page or Spread - Single Bronze VOLKSWAGEN DE ARGENTINA DDB ARGENTINA Buenos Aires
2A: Magazine - Full Page or Spread - Single Bronze SONY COMPUTER ENTERTAINMENT TBWA ESPANA MADRID
2B: Magazine - Full Page or Spread - Campaign Gold edding International GmbH kempertrautmann gmbh Hamburg
2B: Magazine - Full Page or Spread - Campaign Silver VOLKSWAGEN DE ARGENTINA DDB ARGENTINA Buenos Aires
4A: Out of Home - Billboards - Single Silver Mattel Ogilvy & Mather Colombia Bogota
4C: Out of Home - Transit & Outdoor Installations - Single Gold World kitchen Grey Group - China Shanghai
4C: Out of Home - Transit & Outdoor Installations - Single Silver Lego Singapore Pvt Ltd Ogilvy Malaysia Kuala Lumpur
4C: Out of Home - Transit & Outdoor Installations - Single Bronze Tropicana DDB, Paris Paris
4D: Out of Home - Transit & Outdoor Installations - Campaign Silver Lego Singapore Pvt Ltd Ogilvy Malaysia Kuala Lumpur
4E: Out of Home - Digital / Electronic - Single or Campaign Gold Daimler AG BBDO Germany GmbH Duesseldorf
4E: Out of Home - Digital / Electronic - Single or Campaign Bronze Mercedes-Benz Vans Lukas Lindemann Rosinski GmbH Hamburg
4E: Out of Home - Digital / Electronic - Single or Campaign Bronze ASICS VITRO San Diego
5A: Collateral - Posters - Single Gold Samsonite JWT Shanghai Shanghai
5A: Collateral - Posters - Single Silver Procter & Gamble - Bounty Leo Burnett, Toronto Toronto
5A: Collateral - Posters - Single Bronze Procter & Gamble - Bounty Leo Burnett, Toronto Toronto
5A: Collateral - Posters - Single Bronze SONY COMPUTER ENTERTAINMENT TBWA ESPANA MADRID
5B: Collateral - Posters - Campaign Silver Penguin Books Malaysia Y&R Malaysia Kuala Lumpur
5B: Collateral - Posters - Campaign Bronze VOLKSWAGEN DE ARGENTINA DDB ARGENTINA Buenos Aires
5C: Collateral - P.O.P. & In-Store - Single Gold Mattel (M) Sdn Bhd Ogilvy Malaysia Kuala Lumpur
5C: Collateral - P.O.P. & In-Store - Single Silver Mattel (M) Sdn Bhd Ogilvy Malaysia Kuala Lumpur
5C: Collateral - P.O.P. & In-Store - Single Bronze P&G (INT'L OPERATIONS), LTD. Ace Saatchi & Saatchi Manila Makati
5D: Collateral - P.O.P. & In-Store - Campaign Gold Mattel (M) Sdn Bhd Ogilvy Malaysia Kuala Lumpur
5D: Collateral - P.O.P. & In-Store - Campaign Silver BEKO TBWA\ISTANBUL ISTANBUL
5D: Collateral - P.O.P. & In-Store - Campaign Bronze Anta JWT Shanghai Shanghai
5D: Collateral - P.O.P. & In-Store - Campaign Bronze Jameson TBWA\Chiat\Day New York
5E: Collateral - Promotional Items Gold Austria Solar - Verein zur Förderung der thermischen Solarenergie Serviceplan Gruppe GmbH & Co. KG Munich
7B: Public Service - Newspaper or Magazine - Campaign Gold Endangered Wildlife Trust (EWT) TBWAHuntLascaris - Johannesburg Sandton
7B: Public Service - Newspaper or Magazine - Campaign Bronze Amnesty International - Portugal Fuel Euro RSCG/ Lisbon Lisboa
7C: Public Service - Outdoor & Posters - Single Bronze Raising The Roof Leo Burnett, Toronto Toronto
7D: Public Service - Outdoor & Posters - Campaign Gold United Colors of Benetton 72andSunny Los Angeles
7D: Public Service - Outdoor & Posters - Campaign Silver Endangered Wildlife Trust (EWT) TBWAHuntLascaris - Johannesburg Sandton
7D: Public Service - Outdoor & Posters - Campaign Bronze Amnesty International - Portugal Fuel Euro RSCG/ Lisbon Lisboa
7E: Public Service - Collateral - Single Gold EXIT Deutschland Grabarz & Partner WA GmbH Hamburg
7E: Public Service - Collateral - Single Silver ALIVE e.V. Jung von Matt Hamburg
7E: Public Service - Collateral - Single Bronze Casa do Zezinho AlmapBBDO São Paulo
7E: Public Service - Collateral - Single Bronze Moment of Silence Inc. KNARF® New York
7G: Public Service - Television - Single Bronze Asociacion Mexicana de Instituciones de Seguros/AMIS Ogilvy & Mather, S.A. Mexico, D.F.
7H: Public Service - Television - Campaign Bronze Ad Council Kirshenbaum Bond Senecal + Partners New York
8A: Consumer Radio - Single Gold HBO/Eastbound and Down BBDO New York New York
8A: Consumer Radio - Single Silver Craftsman Y&R Chicago Chicago
8A: Consumer Radio - Single Bronze Mai Tan co.,Ltd. Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) Bangkok
8B: Consumer Radio - Campaign Gold HBO BBDO New York New York
8B: Consumer Radio - Campaign Silver Peugeot Euro RSCG/ Eurad AG Zurich
8B: Consumer Radio - Campaign Bronze Henkel Mexico DDB Mexico S.A. de C.V. Distrito Federal
8C: Public Service Radio - Single Gold HMTM (Academy for Music, Theatre and Media Hannover) Ogilvy Germany Frankfurt
8C: Public Service Radio - Single Silver Nelson Mandela Foundation Grey South Africa Johannesburg
8C: Public Service Radio - Single Bronze Fly FM Bates Malaysia Kuala Lumpur
8D: Public Service Radio - Campaign Bronze BFM Media Sdn Bhd McCann Erickson (M) Sdn Bhd Petaling Jaya
9A: Consumer Television - 60 Second - Single Gold Land Rover Young & Rubicam New York
9A: Consumer Television - 60 Second - Single Silver ESPN Wieden+Kennedy New York New York
9A: Consumer Television - 60 Second - Single Bronze New Era hungry man New York
9A: Consumer Television - 60 Second - Single Bronze Levi's Wieden + Kennedy, Portland Portland
9C: Consumer Television - :30/:25 - Single Gold Old Spice Wieden + Kennedy, Portland Portland
9C: Consumer Television - :30/:25 - Single Silver Old Spice Wieden + Kennedy, Portland Portland
9C: Consumer Television - :30/:25 - Single Bronze Volkswagen AlmapBBDO São Paulo
9C: Consumer Television - :30/:25 - Single Bronze Wrigley TBWA\Chiat\Day New York
9C: Consumer Television - :30/:25 - Single Bronze Walmart The Martin Agency Richmond
9D: Consumer Television - :30/:25 - Campaign Silver Walmart The Martin Agency Richmond
9D: Consumer Television - :30/:25 - Campaign Bronze DIRECTV Grey New York New York
9E: Consumer Television -:20 & Under - Single Gold Old Spice Wieden + Kennedy, Portland Portland
9E: Consumer Television -:20 & Under - Single Bronze Aldi Stores Ltd McCann Manchester Prestbury
9E: Consumer Television -:20 & Under - Single Bronze ESPN This Is Sports Center O Positive New York
9F: Consumer Television -:20 & Under - Campaign Bronze Aldi Stores Ltd McCann Manchester Prestbury
9G: Consumer Television - Commercials of Varrying Length - Campaign Gold Old Spice Wieden + Kennedy, Portland Portland
9G: Consumer Television - Commercials of Varrying Length - Campaign Silver New Era hungry man New York
9G: Consumer Television - Commercials of Varrying Length - Campaign Bronze HBO BBDO New York New York
9H: Under $80K Budget - Single Bronze Harvey Nichols DDB UK LONDON
9J: Consumer Television - Over 60 seconds - Single Gold Kia Motors America David&Goliath El Segundo
9J: Consumer Television - Over 60 seconds - Single Silver Canal Digital TRY Advertising Agency Oslo
9J: Consumer Television - Over 60 seconds - Single Bronze Destilados Argentinos S.A. MADRE Buenos Aires
9J: Consumer Television - Over 60 seconds - Single Bronze Heineken Wieden+Kennedy Amsterdam Amsterdam
9J: Consumer Television - Over 60 seconds - Single Bronze JORDAN Wieden+Kennedy New York New York
10A: Cinema Advertising - Short Form - Under :90 - Single Gold CANAL+ BETC Paris
10A: Cinema Advertising - Short Form - Under :90 - Single Silver Harvey Nichols DDB UK LONDON
10A: Cinema Advertising - Short Form - Under :90 - Single Bronze Lion Nathan Publicis Mojo Millers Point
10B: Cinema Advertising - Long Form - :90 & Over - Single Gold PEPSICO DORITOS Abbott Mead Vickers BBDO London
10B: Cinema Advertising - Long Form - :90 & Over - Single Silver Mr. Pizza SS+K New York
10C: Cinema Advertising - Integrated Cinema Experience Silver Bart Creemers Duval Guillaume Modem Berchem
11A: Non-Broadcast - Online Gold K-Swiss 72andSunny Los Angeles
11A: Non-Broadcast - Online Silver MTV Brasil Loducca sao paulo
11A: Non-Broadcast - Online Bronze Wrigley Canada BBDO Toronto Toronto
12A: Branded Content - Television Bronze Volkswagen DDB Sydney Sydney
12B: Branded Content - Cinema Gold Warrior Poets Warrior Poets New York
12B: Branded Content - Cinema Silver PEPSICO DORITOS Abbott Mead Vickers BBDO London
12C: Branded Content - Online Gold K-Swiss 72andSunny Los Angeles
12C: Branded Content - Online Silver Canal + MJZ Los Angeles
12C: Branded Content - Online Bronze H&R Block Fallon Minneapolis
12D: Branded Content - Music Videos Bronze Chevrolet Goodby, Silverstein & Partners San Francisco
12E: Branded Content - Games Gold Burger King Crispin Porter + Bogusky Boulder
12E: Branded Content - Games Silver Urban Ministries of Durham McKinney durham
12E: Branded Content - Games Bronze Sony Electronics 180LA Santa Monica
13A: Innovation in Advertising Gold Daimler AG BBDO Germany GmbH Duesseldorf
13A: Innovation in Advertising Silver Wrigley Canada BBDO Toronto Toronto
13A: Innovation in Advertising Bronze UNICEF BBH New York
14A: Experiential Advertising - Events & Competitions Silver Troy Public Library Leo Burnett Detroit Troy
14A: Experiential Advertising - Events & Competitions Silver JORDAN Wieden+Kennedy New York New York
14A: Experiential Advertising - Events & Competitions Bronze Noah animal protection Jung von Matt AG Hamburg
14B: Experiential Advertising - Installations Gold Target Mother ny
14B: Experiential Advertising - Installations Silver Daimler AG Jung von Matt AG Hamburg
14B: Experiential Advertising - Installations Bronze Engagement Citoyen Memac Ogilvy Label Tunis Mahrajene
15A: Integrated Branding - Consumer Campaign Gold K-Swiss 72andSunny Los Angeles
15A: Integrated Branding - Consumer Campaign Silver Old Spice Wieden + Kennedy, Portland Portland
15A: Integrated Branding - Consumer Campaign Bronze United Colors of Benetton 72andSunny Los Angeles
15A: Integrated Branding - Consumer Campaign Bronze Kandia Dulce Bv Mccann Erickson Bucharest
15B: Integrated Branding - Public Service Campaign Silver Greenpeace Publicis Mojo Auckland
15B: Integrated Branding - Public Service Campaign Bronze Sydney Dogs and Cats Home M & C Saatchi Sydney
16A: Brand Transformation Silver Foot Locker Europe SapientNitro London
16A: Brand Transformation Bronze American Express Crispin Porter + Bogusky Boulder

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