The rangers will interact with the Indian audience and teach their fans some action-led moves
BestMediaInfo Bureau | Delhi | May 24, 2012
Sonic and Nickelodeon, both from the Viacom18 stable, have been entertaining its audience with exciting & adrenaline pumping shows, along with various on-air and on-ground activities. This time around, the channels are all set to play host to the world renowned action heroes â The Power Rangers Samurai!
The Power Rangers will arrive in India to meet their ardent fans. Through âThe Power Ranger Tourâ of India the rangers will interact with the Indian audience and teach their fans some action-led moves!
Speaking on the initiative, Nina Elavia Jaipuria, Executive Vice President and GM, Sonic and Nickelodeon India, says, âThe Samurais will be visiting India and we are super excited about it! The show Power Rangers Samurai is a huge rage internationally. In India too, the Rangers are immensely popular and the fan following is increasing by the day. We want to make this summer vacation truly memorable by getting the kids to meet their heroes in person.â
Power Rangers Samurai is a show that brings together the five Samurai Rangers who have waged a war against an army of darkness for centuries. With the guidance of their mentors, these young Rangers master Samurai skills and develop unique powers over the natural elements of fire, water, sky, forest and earth. The Samurai Rangers fight evil in order to stop total destruction.
The campaign âThe Power Ranger Tourâ of India will be promoted on-air through a contest that will give winners a chance to meet their action-heroes and other bounty prizes like â Blackberry Phones, i-Pads, PSPs!
The Power Rangers Samurai initiative will also be supported with a complete 360-degree marketing campaign which will include the Power Rangerâs on-ground tour, van activations covering 15 key cities, print ads, radio and cross promotion across various television channels. The Power Rangers Samurai will also have its own microsite on nickindia.com as well as on sonicgang.com for fans to enjoy exclusive Power Rangers games, Power Rangers downloadables and interactive contests with prizes to be won.
Contests will be conducted on both, Sonic and Nickelodeon, where fans need to collect Power Points that are shown between 6pm- 8pm on Nickelodeon and 7pm-9pm on Sonic and send it through SMS, IVRS or the official websites (nickindia.com and sonicgang.com). [Power