Mahindra Retail enters publishing with 'Mother's World'

The quarterly issue is priced at Rs100, and is aimed as an essential guide to early parenthood

BestMediaInfo Bureau | Delhi | May 15, 2012

Taking another step in cementing their philosophy of innovating to enrich communities and enable people to 'Rise' with 'Mom & Me', the flagship brand of Mahindra Retail has introduced its first ever publishing initiative with the launch of a maternity magazine titled 'Mother's World'. The consumer-centric initiative is an extension of their commitment to provide relevant information, assistance, tips and guidance in early parenthood.

After their very successful venture into retail with Mom & Me, Mahindra Retail is focusing on providing expecting and new mothers with world-class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

K Venkatraman, CEO, Mahindra Retail, said, “Today's mothers are highly involved decision-makers and look deeply into every aspect of their babies' well being. The launch of the magazine marks our commitment to consumer centric initiatives, and we hope this magazine will be a perfect companion for parents.”

The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi – and their experiences of motherhood.

With this subscription based magazine for parents-to-be, Mahindra Retail aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences, besides tips on fashion trends in maternity wear.

The magazine is edited by Srividya Sen.

Mother's World quarterly issue is now available on stands across the country at a price of Rs100.

Info@BestMediaInfo.com

Info@BestMediaInfo.com