The campaign won because it was bold, competitive and consumer focused; hugely satisfying says agency
BestMediaInfo Bureau | Delhi | May 25, 2012
The Global Effies had earlier this yearÂ called for entries of globally effective campaigns across the world. After being shortlisted earlier in the month along with brands like Nike, Google and X-box,Â Lowe Lintas & Partners Indiaâs campaign for âLifebuoy Super-Fast Handwashâ was declared the 2012 Global Effies Bronze winner at New York on Wednesday night.
Saji Abraham, Global Planning Director, Lifebuoy and Virat Tandon, Global Business Director, Lifebuoy, said in a statement, "Lifebuoy âSuperfastâ Handwash is a liquid handwash formulation that kills 99.9 per cent germs in 10 seconds. We responded to this fantastic innovation with a simple but insightful and persuasive idea â that children are in a hurry when it comes to hand-washing; and so if your handwash cannot keep pace with them, germs on their hands will just not go. This campaign won because we were bold, competitive and consumer focused at the same time."
Joseph George, CEO, Lowe Lintas & Partners India, said, âAs an agency we take the Effies seriously. So winning not just Lowe & Partners Worldwide Network's but also India's first ever Global Effies is hugely satisfying and encouraging.â