Reality check for 84 participants across 13 cities as 24 top creative heads of the country judge young talent
BestMediaInfo Bureau | Delhi | May 25, 2012
This was the first time that Lowe Lintas & Partners played host to this prestigious event after Ogilvy hosted it for the last two years.
Initiated in 2002 by ihaveanidea, Portfolio Night is one of the largest communities of the international advertising industry. It is an annual event where top creative talents in advertising come together to review the portfolios of students, juniors and creative aspirants. While it helps youngsters gain feedback and guidance on their skill sets, top notch creative directors get to spot potential talent.
The total number of participants this time was a whopping 84, a number which has only increased in the last three years. In all, 24 creative heads from different agencies judged the work. The participants hailed from 13 Indian cities including Agra, Aurangabad and Kanpur.
The judging process was exactly the same as last year's. The aspirants were divided into three batches and every aspirant had his/her portfolio reviewed by three creative directors.
Arun Iyer, National Creative Director, Lowe Lintas & Partners, said, “Hosting Portfolio Night is one way for us at Lowe Lintas to give back to the community. We would want young creative guys to come in and get the chance to talk to some of the best known creative directors in the country. It’s only when you sit in front of someone who has the experience and the maturity that you understand what’s frivolous and what’s really important in a given context. Portfolio Night is thus the right opportunity to get a reality check”.
Lowe Lintas has always supported industry-wide events that help build not only the advertising community but encourage and inspire new talent to join the industry. Portfolio Night has become one such noteworthy programme.
The creative heads who judged the work at the event included R Balki, Chairman & Chief Creative Officer, Lowe Lintas & Partners; Arun Iyer, National Creative Director, Lowe Lintas; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group; Bobby Pawar, Chief Creative Officer & Managing Partner, JWT India; Nitesh Tiwari, Executive Creative Director, Leo Burnett India; Prasoon Joshi, Executive Chairman & CEO, McCann Worldgroup India, McCann Erickson; Agnello Dias, Chairman and Co-Founder, Taproot India, amongst others.
Since its inception, Portfolio Night has always been held on the same evening, simultaneously across cities. This year Portfolio Night 10 took place across 18 cities worldwide at the same time.
This year’s Portfolio Night was partnered by Idea, ICICI Prudential, Tata Tea, Tanishq and Fastrack.