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Hungama Digital earns Facebook’s ‘Preferred Marketing Developer’ badge

The badge is given to developers providing value-added capabilities in the digital marketing space

BestMediaInfo Bureau | Delhi | May 10, 2012

The Digital Services division of Hungama Digital Media Entertainment has been conferred with the Preferred Marketing Developer (PMD) badge by Facebook. PMD is given to developers that have demonstrated value-added capabilities in areas such as Pages, Ads, Apps and Insights. The badge is for companies that have clearly demonstrated unique capabilities that help marketers achieve scale and efficiency, and extend measurably beyond the functionality of Facebook's native tools.

Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said, “Being among the few companies worldwide to earn the ‘Preferred Marketing Developer’ badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time, and the social media platform, especially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the consumer.”

Hungama Digital Media helps brands build awareness, engagement and loyalty, using a full range of digital skills including campaign strategy and creative development, website

design, online media planning and buying, viral marketing, social media strategy and optimisation, mobile marketing, search engine marketing, gaming. On social media, specific

to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting, etc.), monitoring and reporting (insights).

Hungama has built digital campaigns for clients such as Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others, who utilise the Facebook Ads API such as Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine's Day, to name a few.

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