Ex-Google veteran charged with leading agency’s search responsibilities
BestMediaInfo Bureau | Delhi | May 31, 2012
Havas Digital (www.havasdigital.com), the umbrella group that manages all of Havas Media’s digital assets, including interactive media group Media Contacts, mobile marketing specialist Mobext, and creative interactive network Archibald Ingall Stretton, amongst others, has announced the appointment of ex-Google advertising search expert, Alan Boughen, as SVP Global Search Director, effective immediately.
Based in London, and reporting directly to Rob Griffin, EVP Global Director of Product Development, Boughen is charged with managing and developing the search product within the agency. He will be managing Havas Digital’s search partners and building stronger relationships with the agency’s global clients, with a strong focus on continued development of search services and teams.
Boughen joins Havas Digital from Google where he was a Global Agency Business Leader, responsible for managing Google’s strategy and relationships with some of the world's largest media and advertising agency networks.
Prior to joining Google in March 2008, Boughen spent over seven years in senior search marketing roles at WPP companies in the UK and the US. He launched and led the US operations of NeoSearch@Ogilvy, the search marketing division of Ogilvy’s digital and direct media global network. Before working in search marketing, Boughen held positions with AIG and Whirlpool where he gained a background in information technology, business analysis and project management.