Disney plans jet wrap for its summer initiative 'Jet Set Go'

Ties up with Jet Airways to take kids and their families to Hong Kong Disneyland Resort

BestMediaInfo Bureau | Delhi | May 4, 2012

Disney Channel, the number one entertainment destination for kids and families across India has begun its one-of-a-kind initiative “Jet Set Go”, this week. Disney Channel in association with India's premier international airline Jet Airways, is teaming up to give kids and their families a unique opportunity to win a magical all-expenses paid trip to the 'happiest place on Earth', Hong Kong Disneyland. The on-air contest will run throughout the month of May on Disney Channel and will give kids and their families plenty of chances to enter. In celebration of “Jet Set Go”, Disney Channel is also taking to the skies by wrapping a Jet Airways aircraft in Disney favorite characters Mickey and friends to be unveiled on the 9^th of July in a special ceremony in Mumbai.

For your chance to win the ultimate trip of a lifetime with your family, kids can enter by watching Disney Channel during the month of May, spot an animated Jet Airways aircraft which will appear until the 28^th of May. Children can accumulate points each time they spot the aircraft by dialing a toll-free number flashing on the screen, absolutely free of cost, and leaving a missed call. Those who spot the plane the maximum number of times per day earn the maximum points and at the end of each day, the highest scorer will be announced as the winner on Disney Channel. One winner will be picked each day, over the period of 30 days with the winners and their families going to Hong Kong Disneyland Resort for a unique two day Disney experience.

“At the heart of Disney DNA is our passion for telling the world's best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways and Hong Kong Disneyland Resort to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International India.

“Since opening in 2005, Hong Kong Disneyland Resort has welcomed more than 31 million Guests from around the globe. Located in cosmopolitan Hong Kong, and the closest Disney Resort to India, Hong Kong Disneyland Resort is the perfect destination for our Indian Guests and we are thrilled to be collaborating with the Disney Channel in India on this campaign. We look forward to welcoming the winning families in July to enjoy all the magical experiences at Hong Kong Disneyland. Like all our Guests, we hope that they take home with them a lifetime's worth of memories”, said Wendy Chu, Director of Marketing, Hong Kong Disneyland Resort.

“The aircraft wrap is a unique way to quite literally take one's brand to the sky,” said Manish Dureja, vice president, Marketing at Jet Airways. “Disney's focus on kids and families is aligned with our focus in catering to the needs of children and families in flight”.

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