Celebrates diversity this July through 8 Unique Episodes – 12 Breakthrough Producers – 200 Incredible Musicians
BestMediaInfo Bureau | Delhi | May 21, 2012
With over 40 Million viewers on MTV, 7 lakh fans on Facebook, 2 Million views on youtube, 13,000 CD's and 15 live shows in its opening season, Coke Studio@MTV continues the journey to explore India’s rich music landscape. In this 2nd season, the focus will be to showcase diversity and innovation through 8 unique Episodes, 12 breakthrough Producers and over 200 incredible musicians….Coke Studio@MTV – Season 2 coming this July on MTV.
Speaking about the music property, Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola India, said, “While Season 1 of Coke Studio truly exemplified the melodious symphony of diverse genres of music ranging from famous Bollywood rhythms, traditional tunes, modern western, folk, Season 2 promises to further amplify this magical experience for the music lovers by dwelling on ‘PURE’ Innovation to offer a musical concoction never heard before. Coke Studio is Coca-Cola’s unique point of view on music and an earnest endeavor to unite diverse musical genres, languages, artists and sounds, allowing the ‘Happy’ energy of Coca-Cola to bring people together. With the launch of the second season of Coke Studio in India, we continue with our quest to passionately refresh the world and ‘Open Happiness’ through the powerful platform of music. We are extremely excited about the second season and look forward to re-creating the magic of Coke Studio by delighting music aficionados with this incredible and remarkable musical treat”.
Aditya Swamy, EVP & Business Head, MTV India commented, “Creating a platform to explore the many faces of music in India has been a truly rewarding experience for everyone involved and our desire is to bring India’s diverse music scene into the daily lives of young people. The most exciting part of this season is the making of over 40 original songs which has been a hugely creative and collaborative process. Our partnership with Coca-Cola is special to us and we value their faith in MTV”.
Coke Studio@MTV Season 2 will see musicians from varied genres come together and collaborate to create original music. Staying true to the core idea of a Fusion Music Project, the property will see independent, classical, folk EDM and popular artists combine their creative energies in a rare live performance. Every composition has been created exclusively for this project by some of the most experimental producers India has seen.
Amit Trivedi – is recognized for bringing in a new sound and revolution into Indian cinema. Known for his fresh experimentation in film music, with varied instrumentation, rustic and unknown voices. Amit is the Winner of National Award for best composer.
Nitin Sawhney – A proficient pianist, who also plays other instruments like tabla, drums and bass, Sawhney has been hailed internationally for combining musical patterns from Bach and Debussy to jazz, flamenco and Indian classical ragas. He has composed music for theatre, dance orchestra and several international projects.
Karsh Kale – Tabla Maestro and DJ, dubbed as the pioneer of the Asian Underground movement, his sound is described as a blend of drum and bass, electronica and Indian classical music. Karsh is also the founding member of ‘Tabla Beat Science’, which includes musical luminaries like Zakhir Hussain, Talveen Singh and Trilok Gurtu.
Clinton Cerejo – Best known for his vocal, music arrangements and production vision, Clinton first caught the fancy of AR Rahman and subsequently went on to create path breaking music across various spheres, from ad films, to gospel choirs to film music. He is considered an ace at fusing western sensibilities seamlessly into rustic Indian music.
Shantanu Moitra – A beacon of independent music, he started off creating jingles for Pradeep Sarkar, worked with the likes of Shubha Mudgal in his early years, and finally moved on to scoring compositions for critically acclaimed music in movies like Hazaaron Khwaayishein Aisi and Parineeta.
Ehsaan & Loy – From working together since their first independent project, Instant Karma along with Shankar Mahadevan, this duo of Ehsaan – arguably the best guitarist of India, and Loy – a pianist and bass guitarist have composed many path breaking compositions across varied genres.
Hitesh Sonik – Started off as a rhythm guitarist, who subsequently went on to produce and arrange compositions for films. Hitesh is credited with giving the experimental edge to Vishal Bharadwaj’s earthy compositions that represents the sound of India.
Apart from the aforementioned 7 maestros, the 8th episode will feature 5 young talented music composers, touted to be potential superstars in the Indian music scenario. Hari & Sukhmani – This Chandigarh based duo seamlessly fuse Punjabi folk with ambient electronic. Sukhmani is a trained Hindustani singer from Rampur Gharana and Hari, an audio engineer who excels in electronic. Dhruv Sangari – Also known as Bilal Chisti, best known for his sufi renditions, worked under the guidance of Nusrat Fateh Ali Khan, and is already dubbed as one of the best, young sufi exponents of the country. Papon – Assam based singer, composer, producer, has already received rave reviews for his versatile voice that ranges from traditional assamese folk to Hindustani classical and is credited with creating a brand new genre
- Folktronica. Shilpa Rao & the deadly duo of Ashvin Mani Sharma & Ash Roy – Shilpa Rao, known for her deep soulful voice, trained in Hindustani classical and known for her experimentation across both independent music collaborations and Indian cinema. Ashvin and Ash have been founding members of Jalebee Cartel, have led the EDM movement in India and are known for their progressive psychedelic & electronic sounds having released several records and playing at the biggest music festivals globally. Agam – A Contemporary ‘carnatic’ rock act from Bangalore, have been creating waves in the indie music scene and been rated by MTV Roots as the hottest rock act to watch out for in 2012.
With 12 producers, 200 artists and over 40 original songs, season 2 will give you a taste of varied musical flavors. For anyone who likes to discover new sounds and experience unexpected combinations, this season will be a special treat. So gear up to venture into the brand new season of Coke Studio@MTV with teasers, sneak peeks, pictures & much, much more made available exclusively for Coke Studio fans 100 days before the show goes on air on mtv.india.com/cokestudio and Facebook page, www.facebook.com/cokestudioatmtv. Coke Studio@MTV – Season 2 will follow a surround sound approach towards distribution as content will be available across several platforms such as TV , web, mobile, radio, physical CDs, not just in India but across the world.