Broadcasters to check brand health & equity with Ormax Brand Matrix

Ormax Media's brand-tracking tool is customized to address the needs of television & radio broadcasters in India

BestMediaInfo Bureau | Delhi | May 28, 2012

The Indian television and radio industries now have their own Brand Health & Equity tool, called Ormax Brand Matrix (OBM).

Launched by Ormax Media, OBM is the first brand-tracking tool customized to address the needs of broadcasters (both television & radio) in India. The product design is based on a mix of qualitative and quantitative consumer research.

Speaking about OBM, Shailesh Kapoor, CEO – Ormax Media says, “There are various conventional models for brand health & equity measurement available in the research industry. However, none of these catered well to broadcaster requirements. Unlike FMCGs, television and radio consumption is very different. There is no monetary consideration, but there is time cost instead. Also, the viewer or listener consumes multiple brands everyday. The broadcasting industry deserves its own brand-tracking model. We are finally ready with OBM, after extensive research and testing over the last two years.”

Kapoor adds, “More than a research product, we have conceptualized OBM as a strategic framework. If used well, it can enable brands to take sound business decisions based on statistically robust and qualitatively layered consumer evidence.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com