Bajaj Allianz reaches Hindi hinterland with wall campaign

Wall painting agency Adwallz helps target audiences of MP, Bihar, Jharkhand and Maharashtra

BestMediaInfo Bureau | Delhi | May 21, 2012

Adwallz, a wall painting service provider, is executing a wall painting campaign for Bajaj Allianz across the Hindi hinterland. The campaign which kicked off last month is currently being carried out in Madhya Pradesh, Bihar, Jharkhand and a few parts of Maharashtra.

The objective of the campaign is to create brand awareness and grab more eyeballs for Bajaj Allianz insurance policies. With this activity, Bajaj Allianz is looking forward to educate rural Indians of the importance of having a life insurance.

The campaign is targeted at the rural-urban audiences of these areas, where the consumer pattern is evolving rapidly. Adwallz has designed the campaign in a very simple yet innovative manner keeping in mind the target market.

Adwallz has painted the logo of Bajaj Allianz, along with a text underneath that reads 'Bajaj Allianz ke sath raho befikar' across walls in these areas. The text is written in Hindi, keeping in mind the local audiences.

Commenting on the campaign, Mihir Mody, Founder & CEO, Adwallz, said, “With the gap between the rural and urban market slowing down, the Hindi hinterland is the new emerging market to be in. Consumer's affordability has gone up to a greater extent in these states.”

He further added, “There has been a huge shift in the lifestyle of the people there and they are becoming more urban in their approach. A lot of marketers are targeting these markets now. We are happy that Bajaj Allianz has believed in us and look forward to have continued association with them in future.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com