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Amar Ujala rolls out readers engagement programmes

Launches “Plant a Tree & Save the Earth” initiative on Earth Day and ‘Ek Paigam Maa ke Naam’ contest for Mother’s Day

BestMediaInfo Bureau | Delhi | May 1, 2012

With an objective of taking brand closer to its readers, Brand Amar Ujala has initiated interaction with its readers. The initiative was started with a CSR activity on World Earth Day. The activity was successfully planned & executed across AU footprints wherein we asked our readers to “Plant a Tree & Save the Earth”.

The initiative was flagged off by Amar Ujala by planting a tree. Tree plantation was supported by a signature campaign wherein in lacs of people across AU footprints pledged to save the earth & plant a tree.

Initiative was graced by the presence of Chipko Movement leader & famous environmentalist Padm Vibhushan Sundarlal Bahuguna who also planted a tree with and sang a poem on the occasion. State cabinet Minister Indira Hridayesh & Harish Chandra Durgapal were among the other dignitaries.

Apart from tree plantation & signature campaign, readers were requested to switch off their lights for an hour in the evening on World Earth Day - 22nd April and contribute their bit to Save Our Mother Earth.

“For a brand to flourish the brand needs to work at the grass root level & connect with its target group. We need to develop a bond with our readers to motivate him to like & develop a relationship with the brand,” said Amar Ujala in a prepared statement.

Taking the drive forward brand has launched Mother’s Day activity – Ek Paigam Maa ke Naam. With an objective to celebrate motherhood with readers, readers are asked to write a note, a poem or a song for their mother. Winners along with their mother will be will be felicitated on Mothers Day by Amar Ujala.

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