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Adventure travel magazine ‘Explore’ launched

Explore Media also announces initiatives to promote adventure tourism in the country

BestMediaInfo Bureau | Delhi | May 22, 2012

Explore Media has just launched the subcontinent's first adventure travel magazine, ‘Explore’. It is an effort by like-minded adventure enthusiasts to bring home adventure travel to readers. The niche magazine aims at presenting an account of experiences to both the die-hard adventure enthusiast and the wannabe adventurer.

The magazine is a bi-monthly and is priced at Rs 100. Every subscriber would get adventure trips up to Rs 7,000.

Gaurav Schimar, Editor of Explore, said, “Explore is not only about experiences and journeys. It's the presentation of a voyage into the realm of action and its associated paraphernalia. We aim at presenting the entire gamut of adventure options in the subcontinent and a comprehensive guide for those who’ve always wanted to experience life in its adventure avatar but never knew how to.”

“With Explore you can access all the requisite information and undertake many memorable journeys down the adventure lane as Explore will serve as a one-stop guide. Its web portal is a repository of information and accounts. Explore aims to be the final word on adventure travel in the subcontinent and be the ideal platform for adventure seekers and service providers,” added Schimar.

Explore Media has also announced certain initiatives like zero-waste havens, winter adventure carnival and safety workshops in the field of adventure tourism in India in association with its partners like Northward Motors (franchisee of Ducati bikes in North India) and Span Resorts for the promotion of adventure tourism.

In view of the increasing number of tourists and the corresponding rapid increase of waste and garbage in hill stations, tourist destinations are fast becoming areas of high pollution and degradation. Efforts are being made by the government and some right-thinking groups and individuals but this still remain insufficient. Explore Media along with its partner Northern Escapes, and Le Communique Consultancy, a PR Agency, is adopting five villages/towns in Jammu & Kashmir to transform them into zero-waste havens.

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