Z3 hunts for creative ideas for its next campaign

Partners with Talenthouse to design the campaign. Entry deadline is April 20; voting starts from April 21, and the winner will be announced on May 21

BestMediaInfo Bureau | Delhi | April 18, 2012

Z3, the casual brand from Zodiac Clothing, has partnered with Talenthouse India, the country's largest creative crowd-sourcing platform, for the second time to design the first look for Z3's next creative campaign. The winning entry might get the opportunity to be featured across print and outdoor for one of the brand's communication campaigns.

Zodiac Clothing had previously partnered with Talenthouse to hunt for a male model which was a huge success for the brand.

Z3, launched in 2008, has the tagline “Relaxed Luxury" which talks about the brand promise. The brand's current advertising campaign is cool with very smart use of space and colour.

Talenthouse has a community of approximately 35,000 creative artists and wants to use this partnership to explore advertising and branding ideas through crowd-sourcing.

The Creative Invite is open to anybody with a creative bent of mind. The entries will be judged by Karan Shetty, Marketing Manager – Z3, Haresh Moorjani, Creative Director – Draft FCB, and Arun Mehra, CEO, Talenthouse India.

Imraan Surve, VP - Marketing, Z3, said, “We believe that getting consumers involved in branding and strategising gives the brand a wider scope for visibility, appreciation and growth. After seeing the quality of entries received in our earlier partnership with Talenthouse India for our brand ZOD!, we are confident of seeing some fantastic campaign ideas soon.”

Arun Mehra, CEO, Talenthouse, said, “Creative crowd-sourcing is a revolutionary breakthrough the world over but is currently in its nascent stage in India. Several advertising agencies have begun to embrace crowd-sourcing platforms. It is great to partner with an early adopter brand like Z3 which recognises and follows such trends. Talenthouse is the perfect platform providing unique opportunities for any creative artist looking for freelance projects that come with recognition.”

The jury will choose the winner from all qualified submissions with special consideration for the top voted entries. The winner will receive a prize of Rs 125,000 and his entry could be featured as the next creative campaign for Z3. There are also a first runner-up and popular choice winner who will receive Rs 50,000 and Rs 25,000, respectively.

Submissions end on April 20, 2012. The voting will start from April 21, 2012 and end on May 7, 2012. The winner will be announced on May 21, 2012

Info@BestMediaInfo.com

Info@BestMediaInfo.com