Sleepwell appoints MPG as its media AOR

The account is worth upwards of Rs 20 crore. The incumbent agency was Motivator

BestMediInfo Bureau | Delhi | April 3, 2012

MPG India, the flagship brand of Havas Media, has been appointed as the media AOR for Sleepwell. The account, worth upwards of Rs 20 crore, will be handled by MPG Delhi. The incumbent agency was Motivator (GroupM).

On MPG's appointment, Manoj Sharma, Head of Marketing Sleepwell, said, "We are happy to partner with MPG. We found their approach very thorough and insightful. Their strategic thinking is driven by MPG's proprietary tools which provide a holistic communication perspective. Most importantly, their extremely passionate and enthusiastic team made us choose them as our media partners."

Commenting on the win, Anita Nayyar, CEO of MPG South Asia, said, “It is a great privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It's a great win for MPG to kick-start the second quarter.”

Sleepwell is recognised in India as a specialist which provides state-of-the-art sleep support solutions that lead to good health and serenity in our daily lives.  A flagship brand of Sheela Group, it is ISO 9001 certified.

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