A multi-pronged, multimedia campaign has been launched to provoke thinking, create awareness and offer convenient means to join in positive action
BestMediaInfo Bureau | Delhi | April 26, 2012
To commemorate Earth Day, Gujarati newspaper Sandesh has initiated a ‘Go-Green campaign from April 22, 2012 to June 22, 2012. The objective of the campaign is to explain the importance of a green and healthier environment to the people of Gujarat. Over the next two months it will be Sandesh’s endeavour to educate and encourage active participation in this movement to nurture, preserve and protect the planet.
A multi-pronged, multimedia campaign is being launched to provoke thinking and create awareness and also offer convenient means to join in the positive action. Print, web, OOH, apecial contents in newspapers are some of the mediums being used for this ambitious campaign. The first step is the `Plant a Tree’ activity. This is being organised over a week, from April 25 to May 1. For this, individuals, the corporate sector, educational institutions, societies and NGOs have come together to give an overwhelming response with more than 200,000 saplings expected to be planted across Gujarat.
Parthiv Patel, Managing Director of Sandesh Group, said, “At Sandesh we have always believed in empowering our readers with cutting edge news along with a wealth of entertainment, information and in-depth analysis. Our ‘Go Green Campaign’ is part of this, giving our readers and people of Gujarat the power to make a difference to our environment.”