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Publicis Groupe acquires digital agency Indigo Consulting

The agency will operate as a unit within the Leo Burnett Group in India and will retain its name. Its founder, Vikas Tandon, will remain MD, and report to Arvind Sharma, Chairman, Leo Burnett India

BestMediaInfo Bureau | Delhi | April 24, 2012

Publicis Groupe has announced the acquisition of Indigo Consulting, an award-winning, full-service Indian agency providing website design and development, search engine optimisation, usability research and testing, and online marketing on mobiles and social media.

Since it was founded in 2000, Indigo Consulting has developed websites, software solutions and digital marketing programmes for clients around the world, including Asian Paints, HDFC Bank, HSBC (India, Asia-Pacific and Middle East), Loop Mobile, Tata AIG Insurance and South Australia Tourism. The agency currently employs a team of 160 at its Mumbai headquarters and Delhi office. Their work has been recognised with Webby awards, W3 awards and Abbys.

Indigo Consulting will operate as a unit within the Leo Burnett Group in India and will retain its name. Its founder, Vikas Tandon, will remain as Managing Director, reporting to Arvind Sharma, Chairman of the Indian Subcontinent for Leo Burnett.

“From a global point of view, the potential and opportunities that India offers are massive,” explained Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide. “Over the years we have increased our efforts into this important market. Indigo Consulting, with its strong track record as a full-service interactive and technology agency, is the perfect strategic fit for our aspirations in India and around the world”.

“This alignment means we will bring our world-class digital marketing capabilities to Leo Burnett’s clients, while also benefiting from additional knowledge and insight on brand and creative communication through cross-training and collaboration,” said Vikas Tandon, Managing Director of Indigo Consulting.

“Our growth strategy for Leo Burnett in India and Asia Pacific is based on two core pillars: digital and shopper-marketing,” added Jarek Ziebinski, President of Leo Burnett Asia Pacific. “India is a key market for us, and it is reporting explosive growth in the digital sector. We want to make sure Leo Burnett has the right infrastructure in place to meet the needs of tomorrow. I also see Indigo Consulting developing beyond India, to become an important player within our network in Asia Pacific and globally.”

Commented Arvind Sharma, “After this acquisition, every fourth employee of the Leo Burnett Group in India will be from the digital background. This is an important step in Leo Burnett India functioning as a fully integrated communications company capable of carrying through HumanKind brand campaigns across all media including digital. We look forward to partnering clients on the digital needs of their businesses and brands as well as planning and executing fully integrated HumanKind brand campaigns across all media including digital.”

Currently, advertising and marketing online represents less than 3 per cent of overall ad spend in India, according to ZenithOptimedia, but the sector is forecast to boom. ZenithOptimedia estimates that over the next three years, India’s digital ad spend will increase by roughly 30 per cent a year, driven by the spread of smartphones and the youth culture of social networks. Publicis Groupe aims to double its size by 2015 in India, which is the world’s 16th largest advertising market.

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