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NDTV Good Times now enters Africa in a partnership with A24 Media

The channel’s food, lifestyle and luxury programmes will be showcased to the audiences in Africa

BestMediaInfo Bureau | Delhi | April 2, 2012

NDTV Good Times, India’s leading lifestyle channel announces its partnership with Africa’s A24 MEDIA. Representing NDTV Good Times in Africa, A24 MEDIA will now offer broadcasters unique and popular programs such as “Guilt Free”, “Nirvana Travels” and “Highway on My Plate”. From cooking to fashion, travel to lives of luxury, NDTV Good Times has compelling stories that take viewers from their living rooms to some of the most exotic locations imaginable.

Talking about the partnership Smeeta Chakrabarti, CEO, NDTV Lifestyle says, “Our partnership with A24 Media is another endeavour by the channel to reach out to audiences across the globe. We are sure that the audiences in Africa would enjoy our programs, showcasing the best in food, lifestyle and luxury.”

Atul Seth, Vice President-Development, NDTV Lifestyle says “At NDTV Good Times we always seek to formulate lifestyle shows which are fresh and compelling to our global audience. Our partnership with the A24 Media is a part of our commitment to take the channel to audiences across geographies. We are confident that our viewers in Africa would enjoy our award winning shows.”

A24 MEDIA Chairman Salim Amin hails the partnership, describing NDTV’s programming as “rich and entertaining, shows that Africans will enjoy from the first viewing. Never before have Africans had so many choices on their televisions.” Asif Sheikh, CEO, A24 MEDIA adds, “NDTV Lifestyle is providing quality options that are going to bring smart broadcasters an opportunity to dominate viewership in their markets.”

A24 MEDIA has long been known for the range of content it represents from documentaries to news programs, Nigerian movies to talk shows.  Adding this NDTV Good Times catalogue gives breadth to programming options that broadcasters across the African continent should be rushing to put into play.

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