MEC, Maxus and Gemini TV win at Festival of Media Awards 2012

The winners of The Festival of Media Global Awards 2012 were announced at a grand awards ceremony in Montreux, Switzerland

BestMediaInfo Bureau | Delhi | April 19, 2012

With a record breaking year for entries, the winners of The Festival of Media Global Awards 2012 were announced at a grand awards ceremony in Montreux, Switzerland recently. The Awards aim at rewarding creativity and innovation that is at the heart of effective media communications. The judges, chaired by Michael Donnelly, worldwide interactive marketing director, The Coca-Cola Company, spent two days reviewing the entries and coming to their decisions.

MEC India won the 'Creative Use of Media Award' for its campaign – Night Hammer – for the brand Colgate. The award for 'Best Contribution To A Campaign By A Media Owner' went to Gemini TV for Making of a Superstar for the brand Lux. In another category of 'Best Use Of Emerging Technology', Maxus Bangalore won laurels for creating campaign for Titan HTSE –  Light powered media for light powered watch.

The Festival of Media Global Awards 2012 saw nine Indian entries being shortlisted. Apart from the winners, there was Mindshare for Pepsi in Best Communications Strategy; Mindshare's Surf Excel for Best Entertainment platform, and Best Use of Content; Maxus for Vodafone India in the Best Use of Emerging Technology category; MediaCom India for Best Creative use of Media for brand Duracell; and The Effectiveness Award entered by Lodestar UM for Microsoft.

The Festival of Media Awards, now in its fourth year, celebrates the very best in media thinking from around the world. The Awards are open to everyone involved in advertising, showcasing creativity and innovation that is at the very heart of media communications. Winning a Festival of Media Award demonstrates that your company is leading the world in its creative and innovative media thinking, and that your team is delivering effective, impactful solutions to brand marketing challenges. Entries from over 50 countries are received on an annual basis.

WINNERS

CREATIVE USE OF MEDIA AWARD

Title: Night hammer
Entering Company: MEC India
Brand: Colgate
Country: India
Other credits: Bates India

BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER

Title: Making of a Superstar
Entering Company: Gemini TV
Brand: Lux
Country: India
Other credits: Mindshare

BEST USE OF EMERGING TECHNOLOGY

Title: Light powered media for light powered watch
Entering Company: Maxus Bangalore
Brand: Titan HTSE
Country: India
Other credits: Titan, KRDS, Kinetic

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