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Lintas Initiative wins media duties for Meritnation.com

According to the industry sources, the account size is estimated to be in the region of Rs 10-15 crores

BestMediaInfo Bureau | Delhi | April 30, 2012

Lintas Initiative Media has added Meritnation to its roaster of DOTCOM clients along with Naukri.com, Jeevansaaathi.com, Crazeal.com and Expedia.com. According to the industry sources, the account size is estimated to be in the region of Rs 10-15 crores.

Commenting on the win, Raghav Subramanian COO, Lintas Initiative Media said, “We are excited to work with Meritnation in the education space and we sure hope to add value to their business and help the brand grow through this strategic partnership.”

Pavan Chauhan, CEO Meritnation, commented, "One of our biggest thrust areas is to grow the online K-12 education category in India.  Lintas Initiative Media has done some great work in helping build businesses.   During our interactions with their team, we were quite impressed with their strategic thinking and by their commitment to help us grow our company.  Education needs long term view and we are very happy to work with a partner like Lintas Initiative which is equally committed to be a part of our success story."

Meritnation is an Infoedge group venture and the core offering is in the area of e-learning for school students. The guiding philosophy of the company is to continuously direct efforts in developing a learning solution that will help students learn, score and simultaneously enjoy the entire process.

Info@BestMediaInfo.com

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