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Leo Burnett sweeps the 9th Mirchi KAAN Awards
Wins 'Agency of the Year' honor and swept majority of the awards winning 4 golds, 4 silvers and 9 bronzes
BestMediaInfo Bureau | Delhi | April 19, 2012
/ "Mirchi-Kaan-2012-winners")
Creativity was in the spotlight as the best radio ads and their creators were feted at the 9th Mirchi KAAN Awards in a gala ceremony on 17th April at The Comedy Store, Phoenix Mills. Leo Burnett won the coveted 'Agency of the Year' honor and swept majority of the awards winning 4 golds, 4 silvers and 9 bronzes. Mccann Worldgroup, O&M, Grey Worldwide and Contract Advertising were also among the winners.
Complete list of winners:
| AGENCY NAME | CLIENT NAME | BRAND / PRODUCT | RADIO CAPTION | CATEGORY NAME |
| Gold | ||||
| Leo Burnett | Heinz India Pvt.Ltd | Complan | Teacher | Foods |
| Leo Burnett | Heinz India Pvt.Ltd | Heinz Ketchup | Gudiya | Foods |
| Leo Burnett | Unitech Wireless (Tamil Nadu) Pvt ltd | Uninor | Beemari | Business products and Services |
| Leo Burnett | Unitech Wireless (Tamil Nadu) Pvt ltd | Uninor | Increment | Business products and Services |
| Silver | ||||
| Ogilvy & Mather | Cadbury India Ltd | Cadbury 5 Star | 3D Spot | Foods |
| Leo Burnett | Hindustan Petroleum Corporation Ltd | Finit | Bulaye | Toiletries and House Hold care |
| Leo Burnett | Tata Chemicals Limited | Tata Salt lite | Stress | Foods |
| Mccann World Group | Videocon Industries Ltd | Videocon Hurricane TV | Train- Hurricane | Consumer Durables |
| Ogilvy & Mather | Vodafone India | Vodafone Essar | Chithi 2 (Movie tickets) | Business products and Services |
| Mccann World Group | Perfetti Van Melle Pvt Ltd | Chlormint | Nonsense - Cow, Maths, Science | Foods |
| Leo Burnett | Lingo India | Lingo India | Copy writer | Media |
| Leo Burnett | Saathi | Saathi | Street Kid 2 | Public service/Charity fund raising |
| Mccann World Group | Vacha Trust | Vacha Trust | Babysitter | Public service/Charity fund raising |
| Radio mango | Radio Mango 91.9 | Radio mango 91.9 | World Aids Day | Public service/Charity fund raising |
| Bronze | ||||
| Contract Advertising | Cadbury India Ltd | Cadbury Celebrations | Friends1 | Foods |
| Contract Advertising | Cadbury India Ltd | Cadbury Celebrations | Boss & Junior | Foods |
| Contract Advertising | Edelweiss | Edelweiss | Cream Biscuit | Services for Household sector |
| Grey Worldwide | GlaxoSmithKline Consumer Healthcare Ltd | Crocin advance | Kung Fu | Health & Cosmetic Care |
| Leo Burnett | Heinz India Pvt.Ltd | Complan | Ears | Foods |
| Ogilvy & Mather | Perfetti Van Melle Pvt Ltd | Centerfruit | Vivek | Foods |
| Ogilvy & Mather | Perfetti Van Melle Pvt Ltd | Perfetti Van Melle | Kid 1 (Pinku) | Foods |
| Ogilvy & Mather | Pidilite Industries | Fevikwik | Servant | Home, Décor & Leisure |
| Leo Burnett | Screen | Screen | Ranjish | Media |
| Ogilvy & Mather | Tata Sky Ltd | Tata Sky | Siren | Business products and Services |
| Grey Worldwide | GlaxoSmithKline Consumer Healthcare Ltd | Crocin | Congratulations | Best Sound Design |
| Leo Burnett | Hard Castle Restaurants Pvt Ltd | Mc Donalds | Shukar hai - Appraisal, College, Cricket, Umeed | Retail Outlets,Fast Food Stores & Restaurants |
| Ogilvy & Mather | Pidilite Industries | Fevikwik | Driver, Father,Servant | Home, Décor & Leisure |
| Leo Burnett | Screen | Screen | Change of size (Patang, Real Estate, Train) | Media |
| Ogilvy & Mather | Tata Sky Ltd | Tata Sky | Poochne Mein Kya Jaata Hai - Rocket, Siren, War | Business products and Services |
| Mccann World Group | Vacha Trust | Vacha Trust | Awareness - Babysitter, Car2,Neighbour | Public service/Charity fund raising |
| Leo Burnett | Reliance Communications Ltd | Reliance Digital TV | Excuses-1 (Charas) | Consumer Durables |
| Leo Burnett | Saathi | Saathi | Street Kid 1 | Public service/Charity fund raising |
| Leo Burnett | Strand Book Stall | Strand Book Stall | Wheel chair | Sports. Entertainment, Travel & Leisure |
| Leo Burnett | Strand Book Stall | Strand Book Stall | Slum Kid | Sports. Entertainment, Travel & Leisure |
| Leo Burnett | Strand Book Stall | Strand Book Stall | Talking books - Punishment, Slum Kids, Wheel Chair | Retail Outlets, Fast Food Stores & Restaurants |
| JWT | Univercell | Mobile Retail Store | Opparri | Business products and Services |
| Award name | Winner | |||
| Agency of the year | Leo Burnett | |||
| Excellence in production | Lingo India | |||
| Radio Writer of the year | Nikhil Mehrotra ( Leo Burnett ) | |||
| Client of the year | Heinz India Pvt. Ltd | |||
| Crystal Award | Radio Caption: "Beemari" Client: "Unitech Wireless (Tamil Nadu) Pvt. Ltd - Uninor" Agency: "Leo Burnett" | |||
| Voice of the year (Male) | Vocal: Nikhil Mehrotra Radio Caption: "Increments" Agency: Leo Burnett Category: Business products and Services | |||
| Voice of the year (Female) | Vocal: Toshi Radio Caption: "Gudiya" Agency: Leo Burnett Category: Foods | |||
| Best Radio Creative of the year (Clients' choice) | Radio caption: "Kid 1 (Pinku)" | |||
| Brand: Perfetti Van Melle | ||||
| Agency: Ogilvy & Mather | ||||
| Category: Foods | ||||
| Best Use of Radio as a Medium | Entry name: "It's Hot to Pledge" | |||
| Brand: Birla Sunlife Insurance Protection Solutions | ||||
| Agency: Result India Pvt. Ltd | ||||
The unforgettable evening witnessed much cheer and enthusiasm as the inimitably witty Cyrus Broacha hosted the show and kept everyone in splits. A hilarious stand-up act by Varun Thakur and an interesting jugalbandi between Australian tap dancers and a mridangam artist regaled everyone. Famous personalities like Vivek Oberoi, Ram Sampath, Sona Mohapatra, Mohammad Khan, K.V Sridhar, Shilpa Rao attended the event and gave awards to the winners.
Ad guru Tony Hertz and Vivek Oberoi awarded the most popular awards of the evening – Agency of the Year to Leo Burnett and Client of the Year to Heinz India Pvt Ltd. Among the key awards, 'Excellence in Production' was won by Lingo India while Crystal Award (The Best Radio Creative of the year – Jury's choice) was won by Leo Burnett for their 'Beemari' creative for Uninor. Nikhil Mehrotra from Leo Burnett won 'Radio Writer of the Year' as well as 'Voice of the Year – Male'. The 'Voice of the Year – Female' was awarded to Toshi. Best Radio Creative of the Year (Client's Choice) went to O&M for their “Pinku” ad for Perfetti Van Melle Pvt Ltd. Result India Pvt Ltd won the award of 'Best Use of Radio as a Medium' for its campaign 'It's Hot to pledge' for Birla Sunlife Insurance Protection Solutions.
Prashant Panday, CEO & Executive Director, ENIL (Radio Mirchi) commented, “The 9th Mirchi KAAN Awards has been a resounding success with record participation. The jury has selected some of the most innovative campaigns in radio advertising as winners of the KAAN Awards. We are proud to honour the creative talent in the industry”.
Prior to the awards, in keeping with the theme of 'Listen, Learn, Shine', seminars on creativity in radio advertising were held through the day. Renowned radio guru Tony Hertz; lyricist, script writer and radio man Neelesh Misra and RJ Mir of Radio Mirchi, Kolkata held seminars for copywriters and art directors of ad agencies. Neelesh Misra emphasized on the importance of executing an idea on radio, utilizing the sound design tool to the fullest and need for fresh, real and stand-out voices in the medium.
RJ Mir talked about how RJs overcome the dreaded writer's block. He cited the example of developing characters and using humour as a tool.
The highlight was the seminar conducted by the radio guru, Tony Hertz who urged copywriters and art directors to step out of the comfort zone while writing ads for radio.
Introduced in 2004, The Mirchi KAAN Awards is the only platform which recognizes and honours creativity in radio advertising. The 9th Mirchi KAAN Awards saw an overwhelming participation from across 33 agencies and received 300 entries.