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Leo Burnett leads Indian hopes at New York Festivals with 6 shortlists
There are 9 Indian entries in the NYF shortlists announced so far. 1pointsize, Nirvana Films and Nomad Films have got one shortlist each
BestMediaInfo Bureau | Delhi | April 24, 2012
/ "nyfa-2012")
New York Festivals International Advertising Awards has announced the 2012 shortlists in 14 competitions: Art/Technique/Technology, Avant-Garde, Commercials, Collateral, Design, Integrated Mixed Media, Interactive, Hispanic, Marketing Effectiveness, Outdoor/Out of Home, Print, Public Relations, Public Service Announcements, and Student.
Among the shortlists announced so far, Indian agencies have secured nine nominations with Leo Burnett leading with six shortlists. 1pointsize, Nirvana Films and Nomad Films have got one shortlist each.
| ART, TECHNIQUE & TECHNOLOGY | |||
| CATEGORY | BRAND | TITLE | ENTRANT |
| Photography | Sharad Haksar, Photographer | Divine Irony | 1pointsize |
| Art Direction | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
| Photography | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
| Art Direction | Vodafone / Blue | Blue | Nirvana Films |
| Special Effects | Volkswagen India | Volkswagen Jetta Flyboy | Nomad Films |
| OUTDOOR / OUT-OF-HOME | |||
| CATEGORY | BRAND | TITLE | ENTRANT |
| Home Products & Services | Proctor & Gamble | Onion seller | Leo Burnett |
| CATEGORY | BRAND | TITLE | ENTRANT |
| Home Products & Services | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
| Home Products & Services | Bajaj Exhaust fans | Cigarette | Leo Burnett |
| PUBLIC SERVICE ANNOUNCEMENTS | |||
| CATEGORY | BRAND | TITLE | ENTRANT |
| Civic / Social Education | Saathi | Street Kids | Leo Burnett |
The Grand Jury, comprising 429 of the world's most respected and award-winning chief creative officers, executive creative directors and industry professionals, selected the shortlists through two rounds of online judging. The shortlisted entries were submitted from 70 countries, and will move on to the live Executive Jury who will then determine all levels of awards: Finalist Certificate, Bronze, Silver, Gold, Grand Trophy, and 'World's Best Idea'. The Executive Jury, an elite group of worldwide creative officers, will convene in New York City April 28 through May 1 to select the World's Best Advertising through five rounds of judging.
The Executive Jury will be moderated for the second year in a row by Donald Gunn, Founder of the renowned Gunn Report, and will be joined by Michael Conrad, President of the Berlin School of Creative Leadership. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status. Gunn and Conrad, both experienced moderators, will guide the proceedings, which promises to be the world's largest gathering of worldwide chief creative officers ever to judge an advertising competition.
The New York Show is a two-day festival that begins on May 2, 2012, and features creative panel discussions, keynote speakers, networking events, and the 2012 Executive Jury Press Conference. The show will culminate with the annual International Advertising Awards ceremony on May 3. All New York Show events and the 2012 Awards gala will take place at the New York Public Library Stephen A Schwarzman Building located on 5th Avenue and 42nd Street.