Launched initially in Delhi-NCR, the year-long initiative to help educate underprivileged children
BestMediaInfo Bureau | Delhi | April 19, 2012
As a part of this initiative, launched initially in Delhi-NCR, HT will contribute 5 paise every day from every Metro copy of Hindustan Times sold in Delhi-NCR towards creating a corpus which will fund the education of over 10,000 children over the year. So every time you pick up a copy of Hindustan Times, a child goes to school. Besides this contribution, HT will raise the issue of childrenâs education rights and focus on the problems that need immediate attention and will strive to find solutions.
Commenting on the occasion, Rajiv Verma, CEO of HT Media Limited, said, âWe at Hindustan Times strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every childâs right.â
âTo begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, we will also engage with other NGO partners working in this space,â he further added.
Sanjoy Narayan, Editor-in-Chief, Hindustan Times said, âWe at HT are proud to launch the âYou Read, They Learnâ initiative and seek active participation from our readers. Our reporters and writers will dig out stories of change, of people making a difference and of readersâ contribution to the lives of children whom nobody has time for. â
Shantanu Bhanja, VP-Marketing, HT Media Ltd, said, "As socially conscious citizens, our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life."
Soha Moitra, Director, CRYâChild Rights and You said, âTwo years after the implementation of the RTE Act, 2009, providing free and compulsory education to all continues to remain a challenge. While there is an urgent need to strengthen the delivery mechanisms, there is also a greater need to make public aware of the issue. It will require the active participation of each and every Indian citizen to make the dream of every child, to be in school and learn well, a reality.â
Commenting on the partnership, Shailendra Sharma, Executive Director of Pratham Delhi said, âWe are privileged to have Hindustan Times partner our community based pre-school programme. This will go a long way in reinforcing the role of early childhood education in meeting the objectives of right to education."
Awesome innovation !! The best newspaper just did the best thing !
hmmm...i quite appreciate this article and an excellent way to teach illiterate poor children... It really helped them... Do you know what??? My neighbour's are very poor they are Labour Workers so, their children always went to govt. school sbout 4 or 5 age children.So today I collect,paste,staple them and give this book of papers to their mother...she thanked me for this book and i thank you to send these articles in 'Hindustan times':):)...
The contribution made by 'The Hindustan Times'in collaboration with CRY and NGO Pratham is commendable.It is a good model in which people who are oblivious of the problems of child labor have connected to them through newspaper.They might be able to feel the pain of these children and seek justice for them. Bravo!