Goafest 2012: Ogilvy India wins Grand Prix in Digital & Interactive category
Ogilvy also remained only Gold winner in this category with 2 Gold metals; AgencyDigi's Jago re campaign wins 3 bronze metals
BestMediaInfo Bureau | Goa | April 20, 2012
/ "goafest2012")
Right from the first day at advertising conclave, Digital remained the talk of the Goafest and delivered a Grand Prix on the next day. Ogilvy India swept the Grand Prix with 2 Gold metals, 1 Silver and 1 Bronze. No other agencies were able to win Gold in Digital and Interactive category. In terms of number of awards, Maxus remained at the top of the list with 7 awards including 3 Silver and 4 Bronze metals.
There were total 38 metals given away from 71 shortlisted entries in the Digital category for the Creative Abby's 2012.
Take a look at the list of winners in Digital & Interactive category here:
| Subcategory |
Brand |
Caption |
Agency Name |
Metal |
| Brand Corporate Website |
Vardenchi |
The Ride of Your Life on World Wide Web |
BC Web Wise Pvt. Ltd |
Bronze |
| Brand Corporate Website |
Kerala Holiday Mart |
Kerala Holiday Mart Website |
Indigo Consulting |
Silver |
| Brand Corporate Website |
Turquoise Cottage |
Turquoise cottage website |
Webchutney |
Silver |
| Brand Campaign Website/microsite |
Tata Tea JaagoRe |
Soch Badlo JaagoRe |
AgencyDigi Communications Pvt. Ltd. |
Bronze |
| Brand Campaign Website/microsite |
Nokia |
Nokia Direct the Drama |
Wunderman International |
Bronze |
| Brand Campaign Website/microsite |
Tanishq |
Sequel To Tvc With A Twist |
Maxus India |
Silver |
| Brand Campaign Website/microsite |
Fox Crime |
Photographs Case |
Ogilvy India |
Gold |
| Brand Campaign Website/microsite |
Audi |
Audi A8L 3D Experience |
Creativeland Asia Pvt. Ltd. |
Silver |
| Web Banner |
Asthma Society of India |
Coughing Banner - Rocket |
Ogilvy India |
Silver |
| Web Banner Rich media |
Center Fresh Actisport |
Get Active Online |
Maxus India |
Bronze |
| Web Banner Rich media |
Star Movies |
James Bond Surfs The Internet |
DDB Mudra Group |
Silver |
| Creative use of search engine marketing. |
Tata Docomo |
Tata Docomo Search Marketing - Using location searches to communicate network superiority |
Interface Business Solutions (India) Pvt. Ltd. |
Bronze |
| Creative use of email. |
Plan India |
Youngest job applicant |
BBDO India |
Silver |
| Creative use of email. |
Volkswagen India |
Text Drive |
Grey India |
Bronze |
| Creative use of email. |
Euroair |
Breathless eDM |
Ogilvy India |
Bronze |
| Creative use of Social Media |
Why this kolaveri di song from the Movie '3' |
Why This Kolaveri Di |
Jack In The Box Worldwide |
Silver |
| Creative use of Social Media |
Tata Tea JaagoRe |
Soch Badlo JaagoRe |
AgencyDigi Communications Pvt. Ltd. |
Bronze |
| Creative use of Social Media |
Volkswagen India |
Anything4Jetta- India's largest Twitter campaign |
Grey India |
Bronze |
| Branded Content for Internet –branded application / tool / mash up. |
Asian Paints Royale |
The Wall Takes it All |
Contract Advertising India Pvt. Ltd. |
Silver |
| Branded Content for Internet –branded application / tool / mash up. |
Volkswagen India |
Text Drive |
Grey India |
Bronze |
| Branded Content for Internet –branded application / tool / mash up. |
Nokia |
Nokia Agent.One |
Webchutney |
Bronze |
| Branded Content for Internet –branded application / tool / mash up. |
Volkswagen India |
Volkswagen LIVE @ IPL |
Grey India |
Bronze |
| Branded Game |
Samsung Mobile |
The Great Gadget Hunt |
Digitas India |
Bronze |
| Branded Game |
Tanishq |
Sequel To Tvc with a Twist |
Maxus India |
Silver |
| Branded Game |
Volkswagen India |
Text Drive |
Grey India |
Bronze |
| Brand film created for internet/video/youtube |
Reebok |
The Teesra |
Eleven Brandworks |
Bronze |
| Brand film created for internet/video/youtube |
The Times of India |
Naaka Mukka Now in English |
JWT India |
Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) |
Nokia Lumia |
The Times of India becomes LIVE TV |
Maxus India |
Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) |
Tata Docomo |
Tata Docomo Twittcom - World's first Twitter commerce |
Interface Business Solutions (India) Pvt. Ltd. |
Silver |
| Online integrated campaign |
Tata Tea JaagoRe |
Soch Badlo JaagoRe |
AgencyDigi Communications Pvt. Ltd. |
Bronze |
| Online integrated campaign |
Volkswagen India |
anything4jetta |
Grey India |
Bronze |
| Online integrated campaign |
FoxCrime |
Photographs Case |
Ogilvy India |
Gold |
| Mobile - WAP site |
Nokia Net Ka Guru |
Net Ka Guru |
Maxus India |
Silver |
| Mobile - WAP site |
Citibank India |
QROSSWORD |
Publicis Communications Pvt. Ltd. |
Bronze |
| Mobile - Best Application for mobile/tool/mash up |
Titan |
HTSE Mobile App. |
Maxus India |
Bronze |
| SMS/Interactive voice recognition |
Fastrack |
Fastrack Video Sms |
Maxus India |
Bronze |
| SMS/Interactive voice recognition |
Mumbai District AIDS Control Society |
Hot-Line |
Group M - Dialogue Factory |
Bronze |
| Online integrated campaign |
FoxCrime |
Photographs Case |
Ogilvy India |
Grand Prix |
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