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Foxymoron wins digital media mandate for Rajasthan Royals

The IPL team has signed on the Foxymoron create buzz in the digital space

BestMediaInfo Bureau | Delhi | April 24, 2012

Digital and social media agency, FoxyMoron , signing up with inaugural IPL winners, The Rajasthan Royals. The agency will handle their all-inclusive social media needs providing the team's fans with a rich media experience while interacting with the team on the digital space. FoxyMoron aims to increase fan interaction on Facebook, Twitter, and YouTube through innovative strategies that will enable fans to have a truly immersive experience on the internet.

“We aim to build a loyal, long term fan following for the team using the power of digital media. Indians feel so passionately about cricket, it was about time this passion transcended online,” said Harshil Karia, Partner at FoxyMoron.

FoxyMoron’s digital strategy will aim is to drive engagement and community participationamongst fans using the wide reach of Facebook. The company will also channelize the power of Twitter to drive conversation amongst fans as well as create interest and excitement around matches.

In just a short time the agency has been able to increase the teams Twitter following by 40%. They have also successfully trended twohashtags each time the team has played a match. This is indicative of a large amount of buzz and virility surrounding the team while they are in action.

Fans have also tuned into the teams YouTube channel which hosts exclusive behind the scenes content shot by an international crew that travels with the team.

“We really want people have an immersive experience. It is all about creating connect that will make fans feel strongly about the team. Cricket is already a passion amongst Indians, we aim to transform this passion into a loyalty, one that transcends reason,” says Karia.

The Royals are already creating a fair bit of excitement on the field, and now, they’re sure to create some serious Halla in the digital space as well.

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