Adz Edge executes targeted OOH campaign for Titan

Mediums like billboards, bus shelters and mobile vans used strategically across Mumbai for 'Life is now' campaign

BestMediaInfo Bureau | Delhi | April 18, 2012

Adz Edge has executed an outdoor campaign for Titan. In the interestingly tilted 'Life is now' campaign, Titan celebrates spontaneity, vibrancy and the free spirit of today's youth and captures the mood of living every moment with loved ones.

The campaign has been rolled out in Mumbai from the beginning of this month and has received a very positive response from the target audience. The campaign required extensive research in terms of consumer profiling and penetration levels to identify the target areas that need to be leveraged to reach out to the relevant TG in the most effective manner. Post extensive research of the cityscape, the AdzEdge team identified relevant locations across Mumbai that met the brand's objectives for this campaign.

The mediums used for the campaign ranged from large format billboards, bus shelters and mobile vans across Andheri Pump Side, Bandra, Cadell Road, JVPD Cicle, Tulisi Pipe Road and Thane Teen Haat Naka to create mass recall. Innovative use of bus shelters gave the closest nearby dealer information to encourage walk-ins.

Special efforts have been taken to devise this campaign as each outdoor format plays a unique and targeted role in the campaign. These locations included prominent billboards across all major locations in the city along with a sprinkling of bus shelters to create touch-points at effective locations where large formats where not available.

Anirban Ghosh, Senior Vice-President, Adz Edge, said, “It's once again a tremendous boost for Adz Edge (West) to start rolling the outdoor campaigns for one of the most admired brands in the country. Our strategic approach and seamless execution using proper planning techniques for the campaign has ensured it achieves maximum effectiveness and impact for the brand. This has made all the difference and ensured a boost in client confidence. We endeavor to bring this unique quality to all our campaigns in the future.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com