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22 Indian shortlists at Asian Marketing Effectiveness Festival

Ogilvy & Mather leads with 9 nominations followed by BBDO India with 6 shortlists

BestMediaInfo Bureau

13 Apr 2012 12:53 IST

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22 Indian shortlists at Asian Marketing Effectiveness Festival

Ogilvy & Mather leads with 9 nominations followed by BBDO India with 6 shortlists

BestMediaInfo Bureau | Delhi | April 13, 2012

The Asian Marketing Effectiveness Festival has revealed the list of entries that have been shortlisted for the 2012 awards.

A panel of 35 industry experts from around Asia Pacific, chaired by James Thompson, Chief Marketing Officer of Diageo Asia Pacific, have been judging a record 971 entries from 21 countries submitted into 17 different award categories.

This year, a total of 115 entries have made it to the shortlist, all of which will be showcased during the two-day Asian Marketing Effectiveness Festival, the region's must-attend learning platform and awards for effectiveness, held at the Pudong Shangri-La Hotel in Shanghai, 26 and 27 April 2012. The festival will culminate with the 10th Asian Marketing Effectiveness Awards Ceremony at which the winners will be revealed and celebrated.

Indian agencies have secured 22 nominations where Ogilvy & Mather leads with 9 shortlists followed by BBDO India with 6 shortlists.

SHORTLIST 2012
Campaign title	Agency name	Advertiser	Entry Credit Country
B. Most effective use of advertising
Nike Bleed Blue	JWT Bangalore / AKQA / Wizcraft	Nike India	India
MNP – 'No Idea, Get Idea!'	Lowe Lintas and Partners	Idea Cellular	India
The Photographs Case	Ogilvy & Mather	Star India	India
How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall!	Ogilvy & Mather	Cadbury India	India
Vodafone Super Zoozoos - How Vodafone became the superhero of 3G technology in India	Ogilvy & Mather	Vodafone India	India
C. Most effective use of direct marketing
iFold	Ogilvy & Mather	Vodafone India	India
D. Most effective use of interactive marketing
Why This Kolaveri Di	Jack in The Box Worldwide / Sony Music Digital Marketing Team	Sony Music Entertainment India	India
E. Most innovative use of media
iFold	Ogilvy & Mather	Vodafone India	India
G. Best marketing campaign for national brand development
Shave Sutra	BBDO India	P&G	India
I. Best sustained success
Shave India Movement	BBDO India	P&G	India
Aviva Great Wall of Education	BBDO India	Aviva Life Insurance	India
Volkswagen's India Story	DDB Mudra Group	Volkswagen Group Sales India	India
India's Coolest Airline	Wieden+Kennedy Delhi	IndiGo Airlines	India
K. Most effective use of sponsorship and event marketing
'Drive into the Big League' – An idea and some space helps Vodafone generate a SME database worth $ 57.7 million in India	Ogilvy & Mather India	Vodafone India	India
Project Swasthya Chetna (Quest for Health)	Ogilvy & Mather India	Hindustan Unilever	India
L. Most effective use of product design and packaging
Shave Sutra	BBDO India	P&G	India
M. Most effective use of public relations
Shave Sutra	BBDO India	P&G	India
N. Best small budget marketing campaign
Why This Kolaveri Di	Jack in The Box Worldwide / Sony Music Digital Marketing Team	Sony Music Entertainment India	India
iFold	Ogilvy & Mather India	Vodafone India	India
P. Best ideas
Shave Sutra	BBDO India	P&G	India
Q. Most effective use of eco / green marketing
iFold	Ogilvy & Mather	Vodafone India	India

"With a record year for entries and an exciting shortlist just released that features some really outstanding work, we very much look forward to welcoming the industry to the festival and awards later this month where topical issues will be discussed and the winners epitomising great effective brand marketing will be revealed," says Myriam Coupard, Festival Director of the Asian Marketing Effectiveness Festival.

The Asian Marketing Effectiveness Festival takes place on 26 and 27 April 2012 in Shanghai, China. The awards will be held on the evening of 27 April. For further information about the Festival and to register to attend, please visit www.ame.asia.

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