Yahoo! Partners with Malayala Manorama to offer Malayalam content

With the launch of malayalam.yahoo.com, Yahoo! India now available in five Indian languages

BestMediaInfo Bureau | Delhi | March 2, 2012

Yahoo! India, the premier digital media company and Malayala Manorama, the leading Malayalam language daily, today announced a partnership to deliver premium digital content in Malayalam. The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a superior digital content experience for the large base of 37mn* Malayalam speaking audience across the globe.

Malayalam on Yahoo! India, offers local, national and global news across genres of Politics, Sports, Business, Governance, Utility, and Entertainment. Easy to browse and to discover, the stories connect users to their interests. Lifestyle and utility information is available as Education, Motoring, Health, Religion & Spirituality, and Astrology. Select content such as Movie, Music, and Weekend features from Manorama Online will also feature on this destination.

As per the ICube report by IAMAI, the Indian language audience is growing at a rate of nearly 40% per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. These statistics indicate that there is a large base of Internet users in India who are keen to access content in their own regional language.

Commenting on this launch Arun Tadanki, Managing Director, Yahoo! India and South-East Asia said “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall Internet user base in India. Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience.”

This latest launch the fifth in a series of language offerings from Yahoo! India – that started with Hindi followed by Tamil, Marathi and Bengali.

*IMRB report on the vernacular content consumption

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