The magazine, being launched by India Today Group under licence from US-based Rodale Inc., will have an initial print run of 45,000-50,000 copies
BestMediaInfo Bureau | Delhi | March 30, 2012
Mala Sekhri, COO, Lifestyle Division, India Today Group, told BestMediaInfo, “The content mix of the magazine will be broadly divided into two parts – 'Healthier and Fitter life' that includes health, fitness, nutrition and weight loss, and 'Upgrading your Life', which includes beauty, style, sex, relationships and life skills.”
Priced at Rs 100, Women’s Health India will be published 10 times in a year. Sekhri informed, “We will have a combined July-August and January-February issue.”
The magazine will have an initial print run of 45,000-50,000 copies.
Sanghamitra Chakraborty, who is Editor of Prevention India, is also the Editor of Women’s Health.
To promote the magazine, the India Today Group plans to launch a slew of marketing and on-ground activations, reader outreach initiatives and other promotional strategies. Sekhri said, “Starting April 2, we will be doing a lot of on-ground activation focusing mainly on metros. We have entered into a tie-up with Gold Gym across the country, which would help fitness-conscious women to pick up our magazine in their own health environment.”
As part of the 360-degree promotional media mix, India Today has created an in-house TVC to announce the launch of the magazine.
The international editorial content and national editorial content, Sekhri informed, “will be in a ratio of 50:50.” The advertisements will occupy 15-20 per cent of the magazine space initially, which Sekhri hopes would increase in future.
Women's Health was introduced in the US by Rodale Inc. in 2005 as the sister publication of ‘Men's Health’ magazine. Currently, Women’s Health has 12 international editions across the United States, Argentina, Australia, Brazil, Latin America, China, Germany, New Zealand, Philippines, South Africa, Thailand and Turkey.