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UTV Bindass launches Dell Inspiron Road Diaries

Premiering on March 10 at 9pm, the show is about an adventurous journey from Mumbai to Indo-Tibet border

UTV Bindass launches Dell Inspiron Road Diaries

Premiering on March 10 at 9pm, the show is about an adventurous journey from Mumbai to Indo-Tibet border

BestMediaInfo Bureau | Delhi | March 9, 2012

Have you ever felt like simply giving up your mundane routine and driving out on a Road Trip? Exploring the hidden beauty of India, meeting intriguing folks and simply do everything that you have ever thought of doing? If this is your idea of fun, UTV Bindass, India’s premiere youth entertainment brand presents to you a perfectly Bindass expedition, “Dell Inspiron Road Diaries”; a journey wherein 5 youngsters are chosen and get to leave their everyday life and take on a whirlwind journey across India. The adventure flags off from Mumbai and concludes in the Himalayas at the Indo-Tibet border! These 5 travelers will have to surrender all their belongings and embark on the journey with a basic camping kit, canned food and some other essential items.

Be it Bungee jumping or cooking on a campfire, the show will encompass all the things you always wanted to experience when you are set free from your shackles on a trip that might change your perspective of life! On the wilder side, maybe gate crashing a private party seems crazy, but crossing a turbulent river in the middle of the jungle is even crazier! The 5 lucky ones have been selected through a nationwide audition and selection process. Each of them has compiled a bucket list that they desire to fulfill if given the chance to go on this trip and submitted it to Bindass. The one who manages to do the maximum things on their list i.e. make this their most memorable road trip ever;  will be the winner of the show with a spectacular adventure planned for them..

The show will be hosted by the new VJ onboard Bindass – the dashing Arjun Bijlani, who for the first time will be seen hosting a show on television. Arjun will be seen guiding the 5 youngsters through the exciting journey and reveal unknown facets of their upcoming destinations which are unknown to the contestants.  Commenting on the launch of the show Arjun says, “I am extremely excited to be a part of Dell Inspiron Road Diaries as it’s my first time as an anchor after my stint as an actor on television. It’s a new feat for me where my fans will see me a new avatar. The concept of the show is something that has not been explored before on Indian television. Such experiences only happen once in a lifetime. I am looking forward to it and hope the audience continues to love me and my work.”

Commenting on the launch of ’Dell Road Diaries’, Keith Alphonso, Business Head, UTV Bindass, says “Everyone at some point in life wants to get rid of the mundane and experience adventure with no strings attached. With this road trip we have simply chronicled the pursuit of happiness with 5 strangers who will come together on this epic journey that will help them discover themselves. It’s about dreams, wishes and getting there. On the association with Dell, it is a modern day technology icon that has converted aspirations and desires of a tech crazy generation to reality by giving young audiences world class technology. Dell will be the “black box” of the journey”.

Commenting on Dell Inspiron’s  association with UTV Bindass, Shishir Singh – Product Marketing Manager, Consumer & SMB, Dell India says “GenY is one of the biggest & most important customer segments for Dell in India and the Dell Inspiron laptops are designed specifically keeping today’s youths’ passions in mind. UTV Bindass, being one of the top channels catering to this segment, the Dell-UTV Bindass partnership through the Dell Inspiron Road Diaries show provides a great platform to express our commitment to create unique and memorable experiences for our users. The chic and uber-cool Dell Inspiron laptops being used in the show will allow each contestant to create a special record of this adventure of a lifetime. After all, as expressed by our brand new consumer campaign ‘More You’, no one understands better than Dell how integral the computer is to one’s life and no one works harder than the Dell Inspiron brand to give our GenY customers the power to do more on their laptops.”

To tackle the treacherous terrain, the 5 travelers will be provided with a special SUV fitted with special Dell Inspiron Laptops, which will aid them navigate their way, upload photos, content, videos, memoirs and help document the journey of their lifetime. The Dell unit will also serve as a black box, a wish list catalogue and a GPS enabled Map which will lead them through various routes to the decided destination. The map in the dell unit will indicate the 2 activities that the group needs to perform each day, the distance remaining and the time remaining for sunset, before which the travelers are required to reach the camping site.

One’s destination is never a place, but a new way of seeing things. ‘Dell Road Diaries’ is such one show that gives a whole new dimension to the word ‘travel’. Come, experience the journey, the highs and the lows and exist together into a world never lived before. 5 strangers shall experience a journey into the unknown and hopefully realize what they had been missing in the humdrum of their daily lives.

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