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UTV Action returns with second season of Panja League
Panja League 2 kicks off on March 14 across leading media agencies in Mumbai, Delhi and Bangalore
BestMediaInfo Bureau | Delhi | March 13, 2012
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The second season of the League takes forward the thrill and excitement of the Panja Championship held in 2010. With participation of over 22 agencies, the first season received an overwhelming response for the simple yet innovative concept that celebrates action in its true form. Agencies were abuzz with enthusiasm as everyone wanted to showcase their power and were vying to be a part of the grand Panja Championship party. The season lasted a good 30 days with action levels soaring across every city.
Taking forward the successful format of season 1, this season will involve participants competing with each other as per global standards of arm wrestling within the same agency. Some of the agencies participating this year include Group M, Madison, Starcom, Carat, R K Swamy, MPG and many more. Each agency will have one male and one female winner who will be gratified with the swanky Jabra wave. It doesn't stop at that! These winners will then go on to participate in the gala finale party to be held in their respective city. The League will culminate with the declaration of one male and one female winner who will be gratified with the uber cool Nintendo Wii.
Speaking on the initiative, Kunal Mukherjee, Marketing Head, UTV Action comments "Having established ourselves as the ultimate destination for action we continue to engage our trade consumers via innovative offerings. Seeing the tremendous response received for Panja Championship, we are back with Panja League 2 to entertain our partners and colleagues in true action style. We look forward to another power packed season.”