Times Internet ups the ante for IPL 5

The dedicated IPL site, ipl.indiatimes.com, will have interactive scorecards, HD streaming of matches, rewind feature, and video-on-demand facility. It has also tied up with Google to provide match streaming on YouTube

BestMediaInfo Bureau | Delhi | March 30, 2012

This year, Times Internet Limited (TIL) has introduced a host of new features and interactivity on its dedicated IPL site, ipl.indiatimes.com. The website will now have interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), and video-on-demand facility.

IPL fans can now look forward to the 'Battleground' section on the page, which is a virtual space for fans to fight it out for their favourite teams or players, with different pages for each team and player. This section is fully integrated with Facebook, and fans can come together to support their favourite teams. To make it more interesting, they can indulge in some fun by throwing virtual objects such as eggs and tomatoes on opposing teams, players or even commentators.

The live streaming feature will allow fans to go back on the timeline and watch any part of a match that they may have missed. Adding to all the fun is the cheerleader application, video scorecard, which shows important highlights such as wickets and runs scored, and the new video-on-demand feature, which offers match highlights such as fours, sixes and face-offs between players.

The website has also tied up with Google to provide match streaming on YouTube. This year, for the first time, TIL is in talks with AIR (All India Radio) to run match commentary on their AM radio network. The website has also partnered with several IPL teams as digital partner.

“With IPL on Indiatimes since last year, there has been a 79 per cent rise in viewership of the site in just a year's time. This year, we hope to take that figure even higher by creating a virtual IPL hub where fans can view and engage with the game even more actively,” said Rishi Khiani, CEO, Times Internet Limited (TIL).

The main sponsors this year for the property this year are Coke, Samsung and Maruti, while the co-sponsors are HUL and Hero.

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